Email newsletters and social media are a digital marketer’s bread and butter, but recently chat apps like WhatsApp and Facebook Messenger have been getting increasingly popular for engaging with customers. Of the hundreds of messaging apps available, the leader, hands…
When most businesses break ground, one of two things usually happens in regard to tracking client information: One, your sales and Customer Relations team (at this stage typically “you”) track information by hand in notebooks, scraps of paper, and the…
Most marketing ecosystems are complex. Understanding your ecosystem and its components is paramount to running a successful website and marketing campaign so you can help your target audiences solve their most pressing problems. How do you currently direct your people…
EXECUTIVE SUMMARY: Figure out your cadence, stick to it, and then pass activities on to teammates. Kung Fu for email. Email marketing is a great, low risk tool to actively reach out to your audience and increase your brand awareness,…
Relish worked with Art Ives, one of Colorado’s premiere running coaches, on his new website, The Way of Running. We helped Art develop a strategy around his on- and off-line practices, identify his target audiences, updated his branding, and put together…
This weekend, after all the holiday celebrations, I decided it would be a good idea to go for a bike ride on my snow bike. I definitely selected the right tool for the job, as recent storms had covered my…
You don’t want casual users who will visit your website once, make a quick purchase, and move on with their lives. Whether you’re creating an app that you want to see regular use in your customers’ lives or providing a…
Your website is more than just the facade or storefront for your business. In fact, today’s businesses are discovering that in some ways, an effective website is even more important than the physical appearance of your business. Customers often see your website…
“We need a website.” Every day, countless managers and executives utter that thought in one way or another, to themselves or in board rooms when discussing marketing strategy. And the statement is true. In today’s digital age, your target audience…
Increasingly, businesses of all sizes are beginning to understand the need for effective marketing. But unfortunately, that recognition of need does not always come with an in-depth understanding of the industry, and some services are taking advantage of that gap.…
