One of the challenges we see time and time again – particularly with small business and nonprofit-sector sites – is a continued lack of attention spent to mobile optimization. Nearly 5 years after Google rolled out Mobilegeddon – the algorithm change that recommended all sites be revamped to be “mobile friendly” – we continue to … Continued
For many nonprofits (and small businesses in general), the marketing budget – or lack thereof – is a bit of a catch-22. An organization can’t grow without a sustained marketing effort (and corresponding budget), but at the same time many NGOs can’t afford the tools and people to enable this growth. So, what to do? … Continued
Recently, I had the opportunity (and distinct pleasure) of being called upon for some advice. A friend of mine had been approached with an opportunity to do some work on the side while she continued to grow her startup business. Some other matters complicated (and made more emotional) the decision with thoughts of family, friends, … Continued
Recently, I stumbled upon reference to Benjamin Franklin’s “13 Virtues” and an exercise on how to incorporate this type of practice into one’s own way of living. Franklin created his virtues in an attempt to arrive at “moral perfection” and you can use his methodology to craft your own challenge to enable growth, wellbeing, and … Continued
If you aren’t good at it, and don’t enjoy doing it, then get someone else to do it. “Man, I suck at this,” I thought to myself for the zillionth time while trying to futz around with our books. Not only that, I definitely wasn’t enjoying myself. I knew that I wasn’t being as effective … Continued
When most businesses break ground, one of two things usually happens in regard to tracking client information: One, your sales and Customer Relations team (at this stage typically “you”) track information by hand in notebooks, scraps of paper, and the like; or two, you take a more organized approach and use a mix of spreadsheets, … Continued
Most marketing ecosystems are complex. Understanding your ecosystem and its components is paramount to running a successful website and marketing campaign so you can help your target audiences solve their most pressing problems. How do you currently direct your people to your website? This deceptively simple question is actually far more complex than one may … Continued
EXECUTIVE SUMMARY: Figure out your cadence, stick to it, and then pass activities on to teammates. Kung Fu for email. Email marketing is a great, low risk tool to actively reach out to your audience and increase your brand awareness, sales, and customer engagement. We actually use email for our own marketing efforts at Relish … Continued
For businesses in B2B industries, LinkedIn is the social network with perhaps the most marketing potential. In fact, one study found it to be the single most effective platform for B2B lead generation and sales. The network offers companies a wide variety of ways to engage with potential customers, ranging from traditional paid efforts to more … Continued
TAP-IN Colorado approached Relish Studio to help create a web portal to support their “reverse-pitch” water resource events to connect water resource managers with enthusiastic tech entrepreneurs. Essentially, instead of coming to an event to pitch a solution, TAP-IN seeks to come bring problems to light and have Colorado’s tech community help provide solutions. The … Continued
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