Optimizing for Mobile: The (No Longer) New Web Experience

Responsive Design across a variety of digital devices

One of the challenges we see time and time again – particularly with small business and nonprofit-sector sites – is a continued lack of attention spent to mobile optimization.

Nearly 5 years after Google rolled out Mobilegeddon – the algorithm change that recommended all sites be revamped to be “mobile friendly” – we continue to bump into sites that are sorely lacking in their application of these standards. Like it or not, people’s relationship to the internet has changed,  and these days your nonprofit or small business simply can’t afford to NOT optimize your sites for mobile browsing, commerce and giving.

According to Tech Jury:

  • 51% of the time spent online in the US is on mobile devices
  • Mobile market share worldwide is 52.1% compared to desktop market share of 44.2%.
  • 40% of people search only on a smartphone
  • More than half of all video views come from mobile devices

The takeaway? If your website isn’t mobile-friendly, you are not only missing out on a HUGE opportunity to connect with prospects and donors but are being actively downgraded by Google to boot.

But how can you make your site easily digestible on smaller screens?

  • Start with the right design: Use Responsive Design to allow your desktop website to adapt to the width of the screen
  • Keep it simple and don’t overcrowd your mobile site: Prioritize the information you want browsers to see and put it at the top.
  • Include compelling visuals and make sure your copy is written to deliver the gist of your material up front, then provides those who want to learn more the opportunity to dive more deeply into details. Great headlines, synopses, and content organization are the keys to mobile-friendly copy.
  • Want to learn more? Here’s a post that goes into even more detail about mobile vs. responsive and what might be best for your business. (We are still big fans of responsive sites, since they require less maintenance.)

Need help figuring out how to make your site shine in this increasingly complex world of internet marketing? Give us a shout.