Infinite Jest Book

What’s the Right Amount of Content?

We get this question all the time: “What’s the right amount of content for my web pages?” The short answer is, “The right amount.” But before you punch me in the face for that pithy answer, hear me out… Our best recommendation is always write for your audience. Create powerful, thoughtful, informative materials and you … Continued

Tip Jar Donate

How to Make Your Donate Button Rock

For any non-profit organization, the ultimate goal is for your website to maximize donations. However, putting up a “donate now” link just isn’t going to cut it. Like any actionable website component, it’s important to optimize your donation buttons to ensure that they are being seen by your donors and are compelling them to take … Continued

Hit a Home Run

The Compounding Power of Small Improvements

As humans, we like big wins. They make us feel like we’re doing something important and really fire up our pleasure centers. Everyone loves a home run. But there’s a LOT to be said for the power of a bunch of singles and doubles to really get your business moving. This approach has come up … Continued

Smart Speaker

Are You Voice Tech Ready? How to Make Google and Alexa Work for Your Brand

Whether your introduction came from HAL in 2001: A Space Odyssey or from J.A.R.V.I.S. in Iron Man, the idea of voice technology has been popular in sci-fi for decades, but it’s only recently made its way into our everyday lives. Smart speakers like the Amazon Echo and Google Home have become commonplace in US households. … Continued

Marketing at Any Budget

Preparing a marketing budget can be tricky. There are certainly plenty of guidelines out there one can use as a starting point, but are they right for your business? What can you do when you need to make modifications? What’s actually achievable at any given budget? All of this can be quite daunting and even … Continued

Man holding help sign

Fundraising During Global Instability

We’re living in a different world than we were a month, a week, or even a few days ago. For nonprofit professionals around the world (and frankly, everyone) it’s a scary time. Markets are crashing, businesses are shutting down, individuals are closing their doors. What seemed impossible just a few weeks ago is now the … Continued

Chat Apps

Chat App Tips: Create Personal Connections with your Fans

Email newsletters and social media are a digital marketer’s bread and butter, but recently chat apps like WhatsApp and Facebook Messenger have been getting increasingly popular for engaging with customers. Of the hundreds of messaging apps available, the leader, hands down (at least when this post was written), is WhatsApp with 1.5 billion monthly active … Continued

Social Media for Your Business

Working from Home: Tips for Success

At Relish, we strive to give our team a ton of flexibility. That means working from home (or elsewhere) is always on the table – encouraged even – though past nudges for this freedom have been based more on lifestyle and environmental concerns than the current health crisis connected with the Coronavirus outbreak. Now, as … Continued

Email Marketing

Email Marketing Pro Tip: Personalize. Personalize. Personalize.

Email used to be the number one way to connect with potential partners, clients, and donors. However, email has gotten really noisy over time, with one study from 2015 showing that most office workers receiving up to 121 emails per day(!).  So how do you cut through this onslaught and improve your odds of getting … Continued

Google's Ad Grants Program

PPC for Free: Google Ad Grants for Nonprofits

Many nonprofit marketing managers make the mistake of ruling out pay-per-click (PPC) advertising simply because it starts with the word “pay.” But there is a way to take advantage of PPC advertising without the PPC price tag. Google’s Ad Grants program is offered exclusively to nonprofits and essentially allows NGOs to advertise for free on … Continued

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