It’s a natural instinct to put your major marketing resources toward increasing your customer base. Acquiring new customers directly leads to helping your business grow, the core goal of most if not all marketing initiatives. Unfortunately, this focus on acquisition can easily ignore efforts to increase your online customer retention, a goal that should be just as … Continued
Your website is more than just the facade or storefront for your business. In fact, today’s businesses are discovering that in some ways, an effective website is even more important than the physical appearance of your business. Customers often see your website before they see your storefront, and in fact, they may interact more with your website … Continued
The fact is that most business websites are ineffective. And it’s difficult to find where the faults are. Business owners are good at what they do and can’t be expected to have inside knowledge of design and copywriting in the way that would be required to make a website effective and turn leads and prospects … Continued
“We need a website.” Every day, countless managers and executives utter that thought in one way or another, to themselves or in board rooms when discussing marketing strategy. And the statement is true. In today’s digital age, your target audience spends a large amount of their time online, both for personal pleasure and researching services … Continued
When you analyze or read about digital marketing, you will inevitably come across the topic of website ‘bounce rate’ at some point. In many ways, it’s the bogeyman of marketing metrics: whereas KPIs like traffic and conversion rate generally measure the positive impact of your marketing efforts, bounce rate is undoubtedly negative. The higher … Continued
One thing that can be tremendously frustrating when it comes to online marketing (e.g. inbound marketing) is the fact that no matter how many hits you get, no matter how much you get the word out about your fantastic product, if you have a bad conversion rate none of it will mean anything. This means … Continued
We’ve all had the problem. You’ve built up a functioning digital marketing strategy that drives plenty of traffic to your website, but that’s where the success of your marketing ends. Your visitors don’t turn into your leads at the rate you want or need, which means that your marketing efforts matter little in the long run. … Continued
Online marketing continues to get more and more competitive. No longer do salesman have to flip through the phone book and make cold calls to random clients. Now marketing is exponentially more focused and sophisticated. Still the old outbound marketing techniques of mass email and banner ads are failing. New techniques of inbound marketing are now … Continued
Getting potential customers in and through your sales funnel is crucial to succeed in today’s business environment. Lead generation tactics allow you to capture the information of interested members within your targeted audience, while nurturing techniques guides those leads through the sales funnel and nudges them toward becoming customers. To inexperienced marketers, both of those … Continued
Increasingly, businesses of all sizes are beginning to understand the need for effective marketing. But unfortunately, that recognition of need does not always come with an in-depth understanding of the industry, and some services are taking advantage of that gap. If someone is trying to sell you their marketing solution, you need to make sure … Continued
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