Our engaging content focuses on ways to attract your potential customers and entice them to learn more and take action. Great content is the cornerstone of successful marketing and is a cost-effective and impactful solution.

Rock on the beach - metaphor for cornerstone content

Cornerstone Content: How to Create More of It for Your Website

Cornerstone content is the essential, indispensable and in-depth content every high-quality site needs. In addition to helping your site rank well, cornerstone content also helps provide value to your readers and establishes you as an authority in your industry. While this content strategy is important, it’s not that difficult to create. If you’re new to establishing pages … Continued

Business Opportunity Leads

Business Opportunity Leads – How to Get Your Pipeline Running

Does this sound familiar? You need a full sales pipeline, but traditional marketing methods are leaving you scrambling from lead to lead. Well help is on the way! Inbound marketing generates business opportunity leads by creating interest and bringing potential customers to your website instead of using costly outbound advertising tactics. Inbound marketing turns visitors … Continued

The Importance (and Challenges) of Content Marketing

It’s no secret that in order for businesses to succeed today, they must have an effective online presence. More than 40 percent of the world’s population now has an Internet connection, and there are more than 3 billion Internet users on the planet. One way business decision-makers and marketers can take advantage of the potential … Continued

Don’t Forget the People: Persona Development Helps Target Your Business Outreach

Let’s face it, many businesses get by just winging it when it comes to business strategy. If you really want your business to take off, it’s probably worth investing some time and effort working on your business. With limited time and resources, however, where should you start to really recognize the most bang for your … Continued

Five Ways to Use Social Listening to Fuel Your Social Media Strategy

Social media enables millions of conversations every day, with Internet Live Stats reporting 500 million tweets every day. As part of any social media strategy, you need to know what your audience is saying and thinking, but conversations about your company aren’t necessarily aimed directly at you. Social listening tools scan these conversations so you … Continued

Get the top trends for social media marketing

Social Media Marketing in 2016: Trends to Watch For

The beginning of social media marketing is regarded as 2004, the year Facebook was founded. Since then, social media marketing has vastly changed. Today, 96 percent of marketers are using social media to promote companies and it’s clear that social media will keep growing through 2016. Here are the top five predicted social media trends … Continued

Long-tail Keywords

Top 3 Reasons Why Long-Tail Keywords Need to Be Part of Your SEO Strategy

Search engine optimization is a key part of inbound marketing. Optimizing your content around popular keywords can help bring in traffic from search engines. In this post, we’ll take a look a particular type of keywords: long-tail keywords. These highly specific keywords bring benefits that shorter, simpler terms can’t match. Here are three great reasons … Continued

Outdated websites need upgrades for mobile friendly and SEO.

Ask a Web Developer: Do I Need to Invest in My Local Business Website?

If you run a business that needs no customers, you can stop reading (and email me what that wonderful, magical business is). Or if your local business already has a highly tuned online presence and is killing it for local search, you can stop reading (and email me your URL – if you’re that good at … Continued

Social Media for Your Business

Do You Really Need Social Media for Your Business?

As a new business owner, you’ve been told social media for business is critical for your success. But with all the other things on your plate, do you really need social media for your business? The short answer is yes – consider this: Nielsen reports that 80 percent of corporations are using social media to … Continued

How Google Search Works

Last week, Google shared that it’s employing an artificial intelligence system, nicknamed RankBrain, in a very large fraction of the search queries people use to find things on the web. You can read about that announcement in this Bloomberg article. What we found even more intriguing was this Search Engine Land article that discusses the announcement and provides a great, high-level overview of the many software systems in place that influence how Google’s search works.

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