The Professional Website: Tips for Success

Professional Website Image

4 Tips on Creating a Polished and Professional Website

Do you want to capture new customers and, more importantly, keep them on your website? Having a professional and up-to-date website is critical for generating revenue and building your customer base. Adopt these 4 simple tips to ensure digital success:

1. Update Your Look.

In today’s competitive digital landscape, it is critical to modernize your site and keep it organized and free of clutter. Digital clutter can take the form of using too many images and User Interface (UI) graphics (called “chrome” in the biz) to something as simple as providing too many action items from which to choose. Paolo Vidali, a senior digital marketing strategist from DragonSearch, goes even further stating you should “consider limiting the links and options in the header and footer to narrow the focus even further.”

Relish Studio also recommends adopting a journalistic approach to writing online content. Start your article with broad strokes then move to more and more detail. This will leave your audience satisfied and informed, even if they are unable to finish the full article due to time constraints and help your professional website create engagement.

2. Don’t Cram on the Homepage

Too many small businesses fall victim to having too much content on their homepage or trying to push everything “above the fold”. Create concise, action-oriented material to entice readers to dive deeper into your site to learn more about key topics. Use your homepage to summarize key elements of your business, product line, or offerings and drive readers to key pages that provide more details and feature a strong call to action to get them to engage. Save the clutter for your junk drawer.

3. Monitor Your Traffic to Improve SEO

At this point, everyone should be familiar with Google. Did you know they provide traffic monitoring services via Google Analytics? It’s a great, free tool to track the health and popularity of each and every one of the pages on your site. You can monitor how many people have visited each page along with demographic information such as age, location, and other critical data to get a true pulse on your audience. Monitoring your traffic will also give you a better idea on how to strategize for search engine optimization to drive more (and better!) traffic to your website.

4. Does it Function?

You may have a good looking site, but how well does it function? When you think about it, the most successful websites are ones that function as well as they inform. Does your site make it simple for people to send inquiries and comments? Do you have strong, goal-driven calls to action on every page? When it comes to functionality on your website, like the saying goes, keep it simple but always provide opportunities for your audience to engage. Keeping all these tips in mind will improve your site’s performance and improve your ROI.