SEO Strategy: Top SEO Myths Debunked
Have you ever wondered what your company needs to do to dominate search rankings in your industry? In the increasingly competitive space of online marketing, one thing you can count on in regard to Search Engine Optimization is that the landscape is always in flux. In order to keep your site optimized, you have to keep up with the latest trends and Search Engine algorithms. We have broken down several myths behind SEO to help you stay ahead of your competition.
SEO Myth: You Have to be #1 to be Successful
Being on top is always a great goal but gone are the days where gunning for that elusive number one spot should be your primary target. Sites that rank number one do gain a great amount of traffic, but sites that rank just under the top spot also gather great traffic numbers. The effort required to bump a single site to the top ranked position is often better spent working to improve performance of your stable of websites. Ideally, you want your main site to rank in the top search results, but also have other URLs that rank highly as well — then cross promote. Other URLs could include: your blog, directory listings, and other off page optimized sites that link back to your website.
SEO Myth: Paid Ads Will Help your Organic Results
Although paid ads are great for your website’s visibility, ultimately organic search results should be your primary focus. According to Google’s own Matt Cutts, “We sort of feel like we should get those two conspiracy camps together and let them fight it all out.” Truth be told, when formulating your SEO game plan, you should focus on organic search first, then support your cause with paid ads. An auxiliary benefit to gains in organic search — improved relevancy actually drives your SEM costs down.
SEO Myth: Links are Your Key to High Search Rankings
One critical aspect of producing high search results is link building. Some time ago, companies could buy links to their websites and the ranking formula was weighted more heavily on quantity vs. quality. As part of Google’s more recent algorithm updates, the focus has changed to more quality organic links to your webpage and corresponding high-quality supporting content on your site. Getting a few links from higher quality sites goes a long way to improving your own site’s search engine rankings.
SEO Myth: SEO is the Only Ticket for Higher Rankings
Although SEO is extremely important to boost your rankings, you have to remember that Google’s main focus is to connect users with the highest quality content related to their search. The better Google’s results, the more people will use their service. What does that mean for your business? Like the saying goes, “Quality content is king.” At the end of the day, it’s people that drive your business, so give them a reason to visit your site by delivering engaging, quality content, then optimize for keyword density and other white-hat SEO. Content should play a key role in leading your digital marketing efforts.
Performing a successful SEO campaign can be a challenging task. As a business owner, you don’t have to do it alone. At Relish Studio, we take pride in delivering quality search results to our clients. Ready to get started? Contact us via email or call us at 720-316-7787.
About Relish Studio
Relish Studio, headquartered in Denver, Colorado delivers results-focused, search engine optimization, web design, branding, development and digital marketing for brands across the globe. We help amplify your brand and distribute your message for on and offline.