A girl positioning herself to hit the bullseye with her arrow.

Marketing: Right message, right people, right time

Marketing has always been complicated. These days, however, it’s even more so. New channels, new features, new audience preferences, and all-new (sometimes lower) levels of audience participation… It’s no wonder if you feel frustrated with trying to get the word out about your organization. That’s why—when we’re working on a marketing and outreach plan with … Continued

Stu Swineford - RelishThis Podcast

Episode 30: Mission Uncomfortable: The New Book By Relish Studio

  This week on a special episode of Relish This, Relish Studio’s marketing expert, James Lopez, takes the reins to chat with Stu about his new book! Mission Uncomfortable: How Nonprofits Can Embrace Purpose-Driven Marketing to Survive and Thrive has been in the works for a while— And Stu is beyond proud that it’s finally … Continued

Happy Data Analysts

A Game-Changing Tool for Your Website

If you’ve ever tried to make sense of Google Analytics, you’ll surely agree: It offers a lot of power, but it’s hard to harness that power unless you’re truly an expert. Chief among our complaints—and probably yours—is that Analytics lacks an intuitive, visual way to see how someone moves around your site. Microsoft saw an … Continued

Danielle Graczyk - Canine Inspired Change

Episode 29: Leverage and Utilize Your Team’s Collective Knowledge For Better Connections and Growth with Danielle Graczyk of Canine Inspired Change

  I find myself falling into the “easy” trap all the time. If I can do something easily, the thinking goes, it couldn’t possibly be worth anything, right? But what seems simple to me may actually be incredibly valuable to someone else who hasn’t been steeped in marketing for the past 30 years.  On today’s … Continued

Hands reaching for one another

What you can learn from a Canadian comedy troupe

Once upon a time in Canada, there was a brilliant sketch comedy show called The Kids in The Hall. Sometimes, when I need a break from the daily grind, I like to watch clips on YouTube. (If you’ve never seen KITH, do yourself a favor and get your head crushed.) Well, today when I was … Continued

RTNP 28 David | Building Trusting Relationships

Episode 28: Building Trusting Relationships With David Facunle Of Womb Work Productions

  At Relish Studio, we like to think of marketing as a relationship-building activity. And when you’re building a relationship, there’s no better way to slam the breaks on creating a bond than to ask too much too soon. Today’s guest is David Fakunle, the Executive Director of Womb Work Productions.  His organization is doing … Continued

Red and blue arrow signs surrounded by trees.

Get Off Your Soapbox Already

One of the biggest problems with social media? The temptation to use tools like Facebook and Instagram—and yes, they really can be tools—as one-way platforms. Many organizations use them as a soapbox to talk to their audiences, not with them. It’s easy to take to your social media outreach and use it as a place … Continued

RTNP 27 | Nonprofit Challenges

Episode 27: Overcoming Your Nonprofit’s Legal Hurdles With Christian LeFer From Instant NonProfit

  As you surely know, starting a nonprofit can be challenging. Nonprofit leaders usually find themselves with way too much to do—and too little time and expertise to tackle every detail. That would be frustrating at the best of times, but even more so when you just want to get your organization up and running … Continued

RTNP 26 | Leveraging And Repurposing

Episode 26: Leveraging And Repurposing To Get The Most Out Of Your Assets. A Conversation With Francie Saunders Of Ubiquitous Empowerment

  Are you getting everything you can out of the materials you produce? On today’s show, I had a fun conversation with Francie Saunders, one of the founders of Ubiquitous Empowerment. They’re an up-and-coming organization focused on helping under-served youth communities live happier, healthier lives through increased access to sexual health education and services. The … Continued

RTNP 25 | 1% For The Planet

Episode 25: Get Your Story Out There With Kate Williams From 1% For the Planet

  On this week’s episode, I’m proud to talk to one of my favorite people—Kate Williams, Executive Director of 1% for the Planet. 1% for the Planet, if you’re not familiar with the organization, calls itself “a global movement inspiring businesses and individuals to support environmental solutions through memberships and everyday actions.” Their mantra—”everyone has … Continued

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