Relish Studio Blog Category: SEO

Generally speaking, optimizing your digital marketing is relatively straightforward. Find best practices, apply them to your individual business and audience, and watch your online success take off. Unfortunately, it’s not always that simple. Enter link building, a crucial part of search engine optimization that’s anything but straightforward. Depending on which experts you listen to, having a … Continued

If a business builds a website, but no one is around to see it or hear it, then does that site actually exist? Yes, obviously, but if a business sinks a lot of money, time, and effort into building a website that no one is coming to, it has bigger problems than debating philosophy. Internet … Continued

SEO is essential for getting your business found online. Even if you have an online SaaS business and you show up #1 in searches for your company name, you still need to advertise so people know you exist. Number one for Acme Data Analysis is a great first step (i.e. just having a website), but that shouldn’t … Continued

Cornerstone content is the essential, indispensable and in-depth content every high-quality site needs. In addition to helping your site rank well, cornerstone content also helps provide value to your readers and establishes you as an authority in your industry. While this content strategy is important, it’s not that difficult to create. If you’re new to establishing pages … Continued

Search engine optimization is a key part of inbound marketing. Optimizing your content around popular keywords can help bring in traffic from search engines. In this post, we’ll take a look a particular type of keywords: long-tail keywords. These highly specific keywords bring benefits that shorter, simpler terms can’t match. Here are three great reasons … Continued

Last week, Google shared that it’s employing an artificial intelligence system, nicknamed RankBrain, in a very large fraction of the search queries people use to find things on the web. You can read about that announcement in this Bloomberg article. What we found even more intriguing was this Search Engine Land article that discusses the announcement and provides a great, high-level overview of the many software systems in place that influence how Google’s search works.

Google Analytics is an awesome reporting tool to track website traffic performance and it offers a lot of data one needs to analyze almost every aspect of one’s traffic and website visitor information. The only cost of entry is setting up a free Analytics account and adding the JavaScript tracking code to your website. But unless you’ve spent a lot … Continued