It’s probably a disservice that persona development usually starts with demographics (and, unfortunately for many, ends there as well). You are spot on that more needs to be explored to create a persona/avatar that is actually helpful for your organization.…
Looking for a quick marketing win this week? Improve your WordPress site’s performance. Site load time has become one of the key metrics search engines (*cough* Google) use to rank sites in the search results. You can check your performance…
Are you struggling with your Google Business Profile? Often, businesses get “de-listed” for various reasons and need to get reinstated. When this happens, Google usually asks for a video to demonstrate ownership and validate your address. Here’s a walk-thru on…
Many marketers craft amazing, thoughtful content that provides excellent value to their audience. But when it comes to driving clicks to those materials, they chop themselves off at the knees with weak-ass CTAs. We’ve spoken about how to write effective…
In this day and age, hiring has become a real challenge. So it’s natural that when adding a new member to your team, you would like to not only celebrate your new hire but do so in a way that…
Google Business Profile optimation is an excellent way to get your organization to show up more effectively in search results – particularly if you have a local focus. For local searches on Google, often your GBP listing is the first,…
Marketing can be scary. Especially when you don’t have a plan. Most DIY marketers (and, to be honest, many marketing firms) just hop in the deep end when getting started promoting their brand or their clients’ brands. At Relish, we…
Digital Marketing Forecast: 2025 is all about purpose-driven marketing and we have the data to back it up. Key trends: 77% of consumers are motivated to purchase from companies committed to making the world better (Forrester, 2023) Purpose-driven content receives…
Many business leaders chalk most of their sales up to “word of mouth”. And having an active referral network of acquaintances and past clients that think of you first is a fantastic gift. But have you considered how you nurture…
Customer interviews are just one of the ways we gain insight into our clients’ performance and the “why” behind what motivates their audience to engage. When interviews aren’t an option, we turn to reviews to get a better understanding of…
