When you analyze or read about digital marketing, you will inevitably come across the topic of website ‘bounce rate’ at some point. In many ways, it’s the bogeyman of marketing metrics: whereas KPIs like traffic and conversion rate generally measure the positive impact of your marketing efforts, bounce rate is undoubtedly negative. The higher … Continued
Effective Websites Are More Than Just Pretty Wrapping Clients who approach us in search of an effective website tend to wonder if and how the field of web design has changed. They desire an answer to this question: “Why can’t we use in-house techies to create a new front page for the site and just move things around a little?” Or, … Continued
One thing that can be tremendously frustrating when it comes to online marketing (e.g. inbound marketing) is the fact that no matter how many hits you get, no matter how much you get the word out about your fantastic product, if you have a bad conversion rate none of it will mean anything. This means … Continued
We’ve all had the problem. You’ve built up a functioning digital marketing strategy that drives plenty of traffic to your website, but that’s where the success of your marketing ends. Your visitors don’t turn into your leads at the rate you want or need, which means that your marketing efforts matter little in the long run. … Continued
If you engage in inbound marketing, chances are your website is at the core of your efforts. More specifically, you will likely build a variety of landing pages on which your visitors land. Ideally, these landing pages are centered around a lead-generating form that helps you capture interested visitors and nurture them toward becoming customers. But … Continued
Online marketing continues to get more and more competitive. No longer do salesman have to flip through the phone book and make cold calls to random clients. Now marketing is exponentially more focused and sophisticated. Still the old outbound marketing techniques of mass email and banner ads are failing. New techniques of inbound marketing are now … Continued
Getting potential customers in and through your sales funnel is crucial to succeed in today’s business environment. Lead generation tactics allow you to capture the information of interested members within your targeted audience, while nurturing techniques guides those leads through the sales funnel and nudges them toward becoming customers. To inexperienced marketers, both of those … Continued
Increasingly, businesses of all sizes are beginning to understand the need for effective marketing. But unfortunately, that recognition of need does not always come with an in-depth understanding of the industry, and some services are taking advantage of that gap. If someone is trying to sell you their marketing solution, you need to make sure … Continued
A website is a great marketing tool. In fact, it should be at the center of your attempts to attract attention to your brand. But if your marketing efforts stop there, even the best website won’t make a difference. Many marketers use web traffic as a core KPI in determining their marketing efforts. But … Continued
Inbound marketing, the art of attracting customers, is no longer optional. It has become a core part of a healthy marketing plan because direct approaches don’t work as well on the Internet. Oftentimes, advertisements are completely ignored or cause a user to immediately hit the back button. This is why you need inbound marketing to … Continued
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