Inbound marketing seems impractical to some people. We’re all so used to the traditional model in which you reach out to the customer and try to catch their eye. As a result, people have learned to associate outbound marketing methods with results. However, this is more a function of the fact that outbound marketing has … Continued
Who hasn’t heard the infamous “content is king” phrase ad nauseam? Yes, the concept may be true, but the idea has gotten watered down to a pithy slogan, with few companies or marketing professionals thinking too deeply about what it means when they use content. When you do dig deep, the importance of content will become … Continued
If a business builds a website, but no one is around to see it or hear it, then does that site actually exist? Yes, obviously, but if a business sinks a lot of money, time, and effort into building a website that no one is coming to, it has bigger problems than debating philosophy. Internet … Continued
Ah, inbound marketing, the term is so ubiquitously used, you may feel like you already know all about it. But if you strip away the oft-repeated phrases like “content is king” or “delighting customers,” what do you have left? Let’s take a closer look at exactly how does inbound marketing work. A Definition According to … Continued
Continuing with this week’s theme about the business need for a website, we press on with some thoughts on why just having a website may not be enough — the website must also be effective. Many businesses owners, especially small, local business owners, end up deciding that they don’t need a website. Even those who are convinced of the … Continued
If your business doesn’t currently have a website, or if your business website is getting long in the tooth, it’s time for a change. Having a website for your customers to access and learn about your company is absolutely integral in today’s world and is expected by customers in almost any industry. A quick look … Continued
Straight-forward, inexpensive and easily learned (not necessarily easy to implement, though), inbound marketing is everything your business has ever needed to attract and maintain a strong customer base. But where do you start? You could start with a blog, after all “content” is basically synonymous with “inbound,” or you could start hiring social media experts … Continued
It’s a natural instinct to put your major marketing resources toward increasing your customer base. Acquiring new customers directly leads to helping your business grow, the core goal of most if not all marketing initiatives. Unfortunately, this focus on acquisition can easily ignore efforts to increase your online customer retention, a goal that should be just as … Continued
SEO is essential for getting your business found online. Even if you have an online SaaS business and you show up #1 in searches for your company name, you still need to advertise so people know you exist. Number one for Acme Data Analysis is a great first step (i.e. just having a website), but that shouldn’t … Continued
Your website is more than just the facade or storefront for your business. In fact, today’s businesses are discovering that in some ways, an effective website is even more important than the physical appearance of your business. Customers often see your website before they see your storefront, and in fact, they may interact more with your website … Continued
Marketing Tip of the Day - Just get started
Marketing Tip from the Trail: Stop selling and bring value to your outreach
Marketing Tips - How to get better social engagement - Marketing Tips from the Trail
Boost your conversion with this marketing tip -Marketing Tips from the Trail
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