Our engaging content focuses on ways to attract your potential customers and entice them to learn more and take action. Great content is the cornerstone of successful marketing and is a cost-effective and impactful solution.

Don’t Forget the People: Persona Development Helps Target Your Business Outreach

Let’s face it, many businesses get by just winging it when it comes to business strategy. If you really want your business to take off, it’s probably worth investing some time and effort working on your business. With limited time and resources, however, where should you start to really recognize the most bang for your … Continued

Five Ways to Use Social Listening to Fuel Your Social Media Strategy

Social media enables millions of conversations every day, with Internet Live Stats reporting 500 million tweets every day. As part of any social media strategy, you need to know what your audience is saying and thinking, but conversations about your company aren’t necessarily aimed directly at you. Social listening tools scan these conversations so you … Continued

Get the top trends for social media marketing

Social Media Marketing in 2016: Trends to Watch For

The beginning of social media marketing is regarded as 2004, the year Facebook was founded. Since then, social media marketing has vastly changed. Today, 96 percent of marketers are using social media to promote companies and it’s clear that social media will keep growing through 2016. Here are the top five predicted social media trends … Continued

Long-tail Keywords

Top 3 Reasons Why Long-Tail Keywords Need to Be Part of Your SEO Strategy

Search engine optimization is a key part of inbound marketing. Optimizing your content around popular keywords can help bring in traffic from search engines. In this post, we’ll take a look a particular type of keywords: long-tail keywords. These highly specific keywords bring benefits that shorter, simpler terms can’t match. Here are three great reasons … Continued

Outdated websites need upgrades for mobile friendly and SEO.

Ask a Web Developer: Do I Need to Invest in My Local Business Website?

If you run a business that needs no customers, you can stop reading (and email me what that wonderful, magical business is). Or if your local business already has a highly tuned online presence and is killing it for local search, you can stop reading (and email me your URL – if you’re that good at … Continued

Social Media for Your Business

Do You Really Need Social Media for Your Business?

As a new business owner, you’ve been told social media for business is critical for your success. But with all the other things on your plate, do you really need social media for your business? The short answer is yes – consider this: Nielsen reports that 80 percent of corporations are using social media to … Continued

How Google Search Works

Last week, Google shared that it’s employing an artificial intelligence system, nicknamed RankBrain, in a very large fraction of the search queries people use to find things on the web. You can read about that announcement in this Bloomberg article. What we found even more intriguing was this Search Engine Land article that discusses the announcement and provides a great, high-level overview of the many software systems in place that influence how Google’s search works.

Inbound Marketing Mastery

4 Principles to Master B2B Inbound Marketing Content

Inbound marketing has risen to the forefront as the core component of any successful digital marketing or communications campaign. As the storytelling mechanism for various businesses, inbound marketing offers a wide variety of opportunities for organizations to enhance their brand image and share interesting content about themselves to consumers and stakeholders. One of the most popular recipes … Continued

5 Things the World’s Most Effective Inbound Marketers Do

Seventy percent of marketers are lacking a consistent or integrated inbound marketing strategy. If your business is in the majority that will increase spend on content and inbound marketing in the next 12 months, figuring out ways to differentiate your digital content should be your priority. The world’s most effective inbound marketers gain thought leadership and audiences … Continued


Get It Together: 3 Tools to Help Schedule Your Next Meeting

If you are like most busy professionals, booking meeting time can be a challenge. Trying to get several people’s calendars to match up for a common block of time can seem damn-near impossible. Fortunately, the world in which we live is truly an amazing place – technologically speaking – and a wide variety of tools … Continued

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