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At one point in time, I read a lot of business books. I started to notice, however, that most of them said the same things. They just framed their advice differently. And it made me think about when I was…
In 2007, I ran my first 100-mile race, the Leadville Trail 100, without much of a plan. I started running in the summer of 2006 after having a tough start to my 05/06 ski season due to being pretty out…
If your business is looking to attract a local audience (in any capacity), then investing some time and attention to your Google Business Profile is a potential winning tactic (and one of the best assets you can leverage to drive…
Whether you are running marathons, racing road bikes, or stopping pucks – creating a framework for your training matters. If you treat each training day as a race and don’t have a purpose for each day’s session, you’ll find yourself…
There’s no place to hide when you are a goalie. I hopped back between the pipes last November after over 30 years not playing in the net. Not only have playing styles changed (stand-up goaltending was still a thing the…
I’ve always been a big fan of shopping locally whenever possible. Living in a cabin in the woods can make that a bit of a challenge. So for years, we relied on Amazon Prime to help save us trips to…
Have you recently lost a big contract? Did you miss out on a business opportunity? It’s pretty standard to frame this from the perspective of scarcity (what you have lost), but you can take a different perspective. Reframe the experience…
We launched a new site for one of our partners this week. Nano Fixation Inc. is a new venture here in Colorado focused on technology that helps precious materials and rare-earth minerals work more effectively as catalysts for a variety…
I had a call with a prospective client yesterday. They asked about our commitment to DEI in the current political landscape. I told them this: “The only things I am changing about our commitment to Diversity, Equity, and Inclusion are…
Clarity beats cleverness every time. Unless you are an established, VERY well-known brand, you have to ensure that your core statement is clear and concise. You have <10 seconds to buy more time with your audience. Don’t blow that opportunity…
