It’s a natural instinct to put your major marketing resources toward increasing your customer base. Acquiring new customers directly leads to helping your business grow, the core goal of most if not all marketing initiatives. Unfortunately, this focus on acquisition can easily ignore efforts to increase your online customer retention, a goal that should be just as … Continued
SEO is essential for getting your business found online. Even if you have an online SaaS business and you show up #1 in searches for your company name, you still need to advertise so people know you exist. Number one for Acme Data Analysis is a great first step (i.e. just having a website), but that shouldn’t … Continued
Your website is more than just the facade or storefront for your business. In fact, today’s businesses are discovering that in some ways, an effective website is even more important than the physical appearance of your business. Customers often see your website before they see your storefront, and in fact, they may interact more with your website … Continued
The fact is that most business websites are ineffective. And it’s difficult to find where the faults are. Business owners are good at what they do and can’t be expected to have inside knowledge of design and copywriting in the way that would be required to make a website effective and turn leads and prospects … Continued
“We need a website.” Every day, countless managers and executives utter that thought in one way or another, to themselves or in board rooms when discussing marketing strategy. And the statement is true. In today’s digital age, your target audience spends a large amount of their time online, both for personal pleasure and researching services … Continued
Content marketing is gradually replacing traditional advertising. People have become better at tuning out advertisements and often pay to not see ads on their televisions. However, content marketing has its troubles too. There are several challenges of content marketing, such as posting good content regularly, increasing competition, having unrealistic expectations, going either too broad or too … Continued
When you analyze or read about digital marketing, you will inevitably come across the topic of website ‘bounce rate’ at some point. In many ways, it’s the bogeyman of marketing metrics: whereas KPIs like traffic and conversion rate generally measure the positive impact of your marketing efforts, bounce rate is undoubtedly negative. The higher … Continued
Effective Websites Are More Than Just Pretty Wrapping Clients who approach us in search of an effective website tend to wonder if and how the field of web design has changed. They desire an answer to this question: “Why can’t we use in-house techies to create a new front page for the site and just move things around a little?” Or, … Continued
One thing that can be tremendously frustrating when it comes to online marketing (e.g. inbound marketing) is the fact that no matter how many hits you get, no matter how much you get the word out about your fantastic product, if you have a bad conversion rate none of it will mean anything. This means … Continued
We’ve all had the problem. You’ve built up a functioning digital marketing strategy that drives plenty of traffic to your website, but that’s where the success of your marketing ends. Your visitors don’t turn into your leads at the rate you want or need, which means that your marketing efforts matter little in the long run. … Continued
Marketing Tip of the Day - Just get started
Marketing Tip from the Trail: Stop selling and bring value to your outreach
Marketing Tips - How to get better social engagement - Marketing Tips from the Trail
Boost your conversion with this marketing tip -Marketing Tips from the Trail
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