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RTNP 70 | Paid Search

Episode 70: Leveraging Paid Search For Nonprofits With Kurt Filla

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  Whether you run a nonprofit or for-profit organization, paid search is going to be one of the main marketing ecosystem pillars you should consider to get “instant on” traffic sources to your offerings. That being said, running a successful paid search campaign requires some planning and know-how to make sure you get the most … Continued

Strategy Videos from the Relish YouTube Channel

If you are struggling with your marketing, one of the best ways to start is simply that. Just get started. If you want to learn more about marketing, follow Relish Studio here. #getstarted #marketingtips #motivation

If you are struggling with your marketing, one of the best ways to start is simply that. Just get started.

If you want to learn more about marketing, follow Relish Studio here.

#getstarted #marketingtips #motivation

YouTube Video UExKWHRobE9qZmtMT19YWUJWaXM1c3B0X2lCZEtiMl81Qy41NkI0NEY2RDEwNTU3Q0M2

Marketing Tip of the Day - Just get started

Relish Studio December 12, 2022 5:27 pm

No one likes to be "sold to". But many salespeople feel that they have to be constantly putting the pressure on their contacts to make sales happen. In today's Marketing Tip from the Trail, we discuss how bringing VALUE to your conversations is the key to closing more sales. #marketingtips #salestips #motivation

No one likes to be "sold to". But many salespeople feel that they have to be constantly putting the pressure on their contacts to make sales happen. In today's Marketing Tip from the Trail, we discuss how bringing VALUE to your conversations is the key to closing more sales.

#marketingtips #salestips #motivation

YouTube Video UExKWHRobE9qZmtMT19YWUJWaXM1c3B0X2lCZEtiMl81Qy4wMTcyMDhGQUE4NTIzM0Y5

Marketing Tip from the Trail: Stop selling and bring value to your outreach

Relish Studio December 12, 2022 6:28 pm

"Liking" a post is great, but you can really take your social interaction to the next level when you leverage the power of comments. Instead of simply hitting "like", take a few moments to write a comment on posts. This will help create an opportunity to ask follow-up questions, inspire others to visit your account, and create a positive relationship with everyone interacting with the post. It only takes a few moments to write a 10-15 word comment and that will go a long way to getting the most out of Social. #marketingtips #socialmediatips #marketingtipsfromthetrail

"Liking" a post is great, but you can really take your social interaction to the next level when you leverage the power of comments.

Instead of simply hitting "like", take a few moments to write a comment on posts. This will help create an opportunity to ask follow-up questions, inspire others to visit your account, and create a positive relationship with everyone interacting with the post.

It only takes a few moments to write a 10-15 word comment and that will go a long way to getting the most out of Social.

#marketingtips #socialmediatips #marketingtipsfromthetrail

YouTube Video UExKWHRobE9qZmtMT19YWUJWaXM1c3B0X2lCZEtiMl81Qy41MjE1MkI0OTQ2QzJGNzNG

Marketing Tips - How to get better social engagement - Marketing Tips from the Trail

Relish Studio December 14, 2022 2:34 pm

Put each day to bed. Here’s today’s Marketing Tip from the Trail. For a more peaceful approach to working, and to create some distance between your work day and time off, try this journaling technique. At the end of each workday, take a few moments to put a pin on your day. Write down what went well. This could be your “best thing” for the day. Then write down what could have gone better or what’s getting in your way. Third, jot down the top three things you would like to accomplish or need to work on the following day. This exercise will help you shut down your work mind so you can focus on your after-work life! #marketingtips #lifetips #marketintipsfromthetrail

Put each day to bed.

Here’s today’s Marketing Tip from the Trail.

For a more peaceful approach to working, and to create some distance between your work day and time off, try this journaling technique.

At the end of each workday, take a few moments to put a pin on your day. Write down what went well. This could be your “best thing” for the day. Then write down what could have gone better or what’s getting in your way. Third, jot down the top three things you would like to accomplish or need to work on the following day.

This exercise will help you shut down your work mind so you can focus on your after-work life!

#marketingtips #lifetips #marketintipsfromthetrail

YouTube Video UExKWHRobE9qZmtMT19YWUJWaXM1c3B0X2lCZEtiMl81Qy4wOTA3OTZBNzVEMTUzOTMy

Create some space between work and life - Marketing Tips from the Trail

Relish Studio December 19, 2022 12:48 pm

How much info do you collect from your audience? It seems like a great idea to gather as much info as possible from every interaction but what you collect needs to be aligned with the value you are providing. It’s best to ask for the bare minimum of info to improve your conversion rates. And only ask for phone numbers if ABSOLUTELY necessary. Supercharge your marketing with more tips at relishstudio.com/blog/ #marketingtips #marketingtipsfromthetrail #formconversion

How much info do you collect from your audience?

It seems like a great idea to gather as much info as possible from every interaction but what you collect needs to be aligned with the value you are providing.

It’s best to ask for the bare minimum of info to improve your conversion rates. And only ask for phone numbers if ABSOLUTELY necessary.

Supercharge your marketing with more tips at relishstudio.com/blog/

#marketingtips #marketingtipsfromthetrail #formconversion

YouTube Video UExKWHRobE9qZmtMT19YWUJWaXM1c3B0X2lCZEtiMl81Qy4xMkVGQjNCMUM1N0RFNEUx

Boost your conversion with this marketing tip -Marketing Tips from the Trail

Relish Studio January 3, 2023 8:09 am

This took me a couple of tries because it was cold and I had mush mouth but here’s today’s Marketing Tip from the Trail: Your email list can be one of your most valuable assets. If you aren’t actively leveraging and growing this asset, you could be missing out. However, on most sites out there, the call-to-action is uncompelling. I usually see something like, “Sign up for our newsletter” as the hook. No one wants another newsletter. So swap out your CTA to something compelling that explains precisely the VALUE people will get when they trade their email with you. Something like, “Get marketing tips and tricks delivered to your inbox weekly.” That way people know why you need their email address and EXACTLY what they will receive in exchange. #marketingtips #marketingtipsfromthetrail #marketing #strongCTAs

This took me a couple of tries because it was cold and I had mush mouth but here’s today’s Marketing Tip from the Trail:

Your email list can be one of your most valuable assets.

If you aren’t actively leveraging and growing this asset, you could be missing out.

However, on most sites out there, the call-to-action is uncompelling. I usually see something like, “Sign up for our newsletter” as the hook.

No one wants another newsletter.

So swap out your CTA to something compelling that explains precisely the VALUE people will get when they trade their email with you.

Something like, “Get marketing tips and tricks delivered to your inbox weekly.”

That way people know why you need their email address and EXACTLY what they will receive in exchange.

#marketingtips #marketingtipsfromthetrail #marketing #strongCTAs

YouTube Video UExKWHRobE9qZmtMT19YWUJWaXM1c3B0X2lCZEtiMl81Qy41MzJCQjBCNDIyRkJDN0VD

No one wants a Newsletter - Improve your CTAs to boost conversion - Marketing Tips from the Trail

Relish Studio January 5, 2023 8:24 am

Feeling "stuck" can be frustrating. And everyone feels stuck from time to time. When you are experiencing that sensation of being stuck, sometimes a simple shift in perspective is all you need to provide your brain with a fresh look at your situation. Certainly, merely trying to see things from a different point of view can be helpful – but this type of shift can be more easily said than done. So here's another way to trick your brain into seeing things from a different perspective. Get physical with your change. If you are able to move your setting, you provide your thinking with a new viewpoint. Simply go outside (or even just away from where you are currently experiencing that feeling of "stuck") to jostle your framing. Even physically turning to face a different direction in your space can achieve a similar effect. So, the next time you are feeling stuck, change your physical perspective to experience a mental shift as well. #marketingtips #marketingtipsfromthetrail #mindsetshift #coaching

Feeling "stuck" can be frustrating. And everyone feels stuck from time to time.

When you are experiencing that sensation of being stuck, sometimes a simple shift in perspective is all you need to provide your brain with a fresh look at your situation.

Certainly, merely trying to see things from a different point of view can be helpful – but this type of shift can be more easily said than done. So here's another way to trick your brain into seeing things from a different perspective.

Get physical with your change.

If you are able to move your setting, you provide your thinking with a new viewpoint. Simply go outside (or even just away from where you are currently experiencing that feeling of "stuck") to jostle your framing. Even physically turning to face a different direction in your space can achieve a similar effect.

So, the next time you are feeling stuck, change your physical perspective to experience a mental shift as well.

#marketingtips #marketingtipsfromthetrail #mindsetshift #coaching

YouTube Video UExKWHRobE9qZmtMT19YWUJWaXM1c3B0X2lCZEtiMl81Qy5DQUNERDQ2NkIzRUQxNTY1

Get Unstuck by Changing Your Perspective - Marketing Tips from the Trail

Relish Studio January 9, 2023 12:34 pm

Have you optimized your site's 404 page? If not, you are missing an opportunity to direct those who are "lost" on your site to something productive. A 404 page is a default page that displays when someone mistypes a URL, is trying to access a page that no longer exists (for which you really should set up a 301 redirect, but that's a different tip video), or otherwise gets "off track" while navigating your site. It's usually just a simple page that says something like, "404 error. Page not found." But here's the trick... you can optimize your 404 page to provide guidance for those "lost" users to direct them to something of value and get them back on track. Simply create your 404 page with helpful links to other parts of your site that can be of value. This could be a list of blog posts, something to download, or simply a link back to your homepage. That's much better than a generic "You're lost," statement. #marketingtips #marketingtipsfromthetrail #behelpful

Have you optimized your site's 404 page?

If not, you are missing an opportunity to direct those who are "lost" on your site to something productive.

A 404 page is a default page that displays when someone mistypes a URL, is trying to access a page that no longer exists (for which you really should set up a 301 redirect, but that's a different tip video), or otherwise gets "off track" while navigating your site.

It's usually just a simple page that says something like, "404 error. Page not found."

But here's the trick... you can optimize your 404 page to provide guidance for those "lost" users to direct them to something of value and get them back on track.

Simply create your 404 page with helpful links to other parts of your site that can be of value. This could be a list of blog posts, something to download, or simply a link back to your homepage.

That's much better than a generic "You're lost," statement.

#marketingtips #marketingtipsfromthetrail #behelpful

YouTube Video UExKWHRobE9qZmtMT19YWUJWaXM1c3B0X2lCZEtiMl81Qy45NDk1REZENzhEMzU5MDQz

Provide Value to Your Visitors - Optimize Your 404 Page - Marketing Tips from the Trail

Relish Studio January 11, 2023 10:42 am

Do you encourage your audience to take a secondary action when they engage with you on your site? If you don't, you are missing out on an opportunity. See, when someone has taken action on your site, they are primed to take the next step. When we make decisions, our brains get fired up. So it's a perfect time to ask your audience to do something ELSE. So, whenever someone has taken action on your site – whether filling out a contact form, signing up to download an eBook, or purchasing an item – give them something else to do. The easiest way to do this is to create specific "thank you" pages to which your audience is sent once they complete a task. On these pages, give them the opportunity to do something else immediately. Make it EASY for them to share their experience with a friend, write a review, purchase another item, read a related blog post, etc. Just give them a NEXT STEP to take on their journey. Have each of these pages be optimized to align with the initial action and reap the benefits of helping guide people on the next phase of their journey with your organization. #marketingtips #marketingtipsfromthetrail #createopportunities

Do you encourage your audience to take a secondary action when they engage with you on your site?

If you don't, you are missing out on an opportunity.

See, when someone has taken action on your site, they are primed to take the next step. When we make decisions, our brains get fired up. So it's a perfect time to ask your audience to do something ELSE.

So, whenever someone has taken action on your site – whether filling out a contact form, signing up to download an eBook, or purchasing an item – give them something else to do.

The easiest way to do this is to create specific "thank you" pages to which your audience is sent once they complete a task. On these pages, give them the opportunity to do something else immediately. Make it EASY for them to share their experience with a friend, write a review, purchase another item, read a related blog post, etc. Just give them a NEXT STEP to take on their journey.

Have each of these pages be optimized to align with the initial action and reap the benefits of helping guide people on the next phase of their journey with your organization.

#marketingtips #marketingtipsfromthetrail #createopportunities

YouTube Video UExKWHRobE9qZmtMT19YWUJWaXM1c3B0X2lCZEtiMl81Qy5GNjNDRDREMDQxOThCMDQ2

Guide your audience to take the next step - Marketing Tips from the Trail

Relish Studio January 16, 2023 8:14 am

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