Number one - hand pointing up

One Thing – Email Marketing Tip That Works

Here’s an email marketing tip we have been using these last few months that is really reaping results: Focus on ONE THING in your correspondence. In the past, we (like many people out there) created complex newsletters and “content-rich” correspondence for our audience. We fretted over the tone, mix of materials, how to work in … Continued

Two-way road to segment vehicles

Divide & Conquer: How to Use Email List Segments

According to a recent Hubspot survey, email marketing is still the dominant vehicle for ongoing customer communications. As you might imagine, in the last few years, email has outpaced phone calls, physical mail, and in-store promotions by a landslide. With many businesses converting to online sales and remote work, this trend makes a ton of … Continued

Mailbox on blue wall

Are your emails getting flagged as SPAM? Three tips to get out of SPAM hell.

Are your emails getting blocked by SPAM filters causing you to miss opportunities to connect with your most ardent fans and make sales? You aren’t alone. Read on for tips on how to extract yourself from SPAM hell… _____________ You have created an amazing email that you want to send out to your mailing lists. … Continued

Hashtag sign

Hashtags and LinkedIn: A How-to

In 2018, LinkedIn introduced the ability for users to leverage hashtags to better navigate and categorize the content. Since then it has become easier to search and find relevant and informative materials on the platform. However, without a proper understanding of hashtags and their use, your posts could wind up lost in a sea of … Continued

Frustrated man

Ever-evolving SEO

I was chatting with an acquaintance yesterday about SEO. He expressed some concern (or consternation) about how to keep up with the ever-changing algorithms of the engines. I explained our philosophy around search in this way. “The search engines are always going to change the way they behave. People mostly don’t. They just want valuable … Continued

Lightbulb ideas

Social Pro Tip: Create a link page as your social profile link to promote more than one

Here’s a quick tip you can deploy TODAY to provide more opportunities to connect with your audience through Social Media. Create a links list page. Many social platforms like Instagram only allow you a single link from your profile. But what if you have more to promote than just your homepage? Most of us have … Continued

Mid-stream cairn

Pro Tip: When to Pitch in a Webinar

Webinars are all the rage. And for good reason… when executed well, they can be a fantastic way to get your audience on board with the solutions you provide to help improve their lives and deliver valuable resources to set you up as a genuine thought leader. You may have created a couple of great … Continued

Hourglass

What Am I Supposed to Be Doing?

Several times a day, I find myself asking the question, “What am I supposed to be doing right now?” This stems from an approach to booking out my time in which my activities are thoughtful and pre-planned. No more wishy-washiness with my schedule. I have been trying to leverage this approach for a few months … Continued

Measuring Performance - Garmin Sports Watch

KPI Cadence: How often should performance be measured?

I was running with a friend recently and my GPS watch beeped, signaling we had completed another segment of our journey. “That wasn’t a mile, was it? Seems WAY too early for that.” “Nope,” I replied. “I have it yell at me every half-mile.” See, another good friend of mine (and vastly more talented runner … Continued

Woman jumping with umbrella

Reframing Differentiation: An exercise to help build your brand

Creating a differentiation statement (or value proposition) for your business can be a real bear. Figuring out how to tell the story of your business and what makes it better, more attractive, or more beneficial than all the other people out there selling similar stories has kept many an entrepreneur up many a night. This … Continued

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