Rolodex: Your father's CRM

Getting Organized, Staying Organized with a CRM

When most businesses break ground, one of two things usually happens in regard to tracking client information: One, your sales and Customer Relations team (at this stage typically “you”) track information by hand in notebooks, scraps of paper, and the like; or two, you take a more organized approach and use a mix of spreadsheets, … Continued

The Marketing Ecosystem

Most marketing ecosystems are complex. Understanding your ecosystem and its components is paramount to running a successful website and marketing campaign so you can help your target audiences solve their most pressing problems. How do you currently direct your people to your website? This deceptively simple question is actually far more complex than one may … Continued

Kung Fu for Websites

The email marketing “sweet spot”

EXECUTIVE SUMMARY: Figure out your cadence, stick to it, and then pass activities on to teammates. Kung Fu for email. Email marketing is a great, low risk tool to actively reach out to your audience and increase your brand awareness, sales, and customer engagement. We actually use email for our own marketing efforts at Relish … Continued

3 Ways to Market Your B2B Business on LinkedIn

For businesses in B2B industries, LinkedIn is the social network with perhaps the most marketing potential. In fact, one study found it to be the single most effective platform for B2B lead generation and sales. The network offers companies a wide variety of ways to engage with potential customers, ranging from traditional paid efforts to more … Continued

TAP-IN Colorado Water Resource Management website

TAP-IN Colorado Branding and Website by Relish

TAP-IN Colorado approached Relish Studio to help create a web portal to support their “reverse-pitch” water resource events to connect water resource managers with enthusiastic tech entrepreneurs. Essentially, instead of coming to an event to pitch a solution, TAP-IN seeks to come bring problems to light and have Colorado’s tech community help provide solutions. The … Continued

The Way of Running - Website preview

Relish Builds New Website for The Way of Running

Relish worked with Art Ives, one of Colorado’s premiere running coaches, on his new website, The Way of Running. We helped Art develop a strategy around his on- and off-line practices, identify his target audiences, updated his branding, and put together a re-imagined website tailored to engage with his clients and enable them to get a strong understanding … Continued

Fat Biking and Digital Marketing

Digital Marketing on the move – Thoughts from the trail

This weekend, after all the holiday celebrations, I decided it would be a good idea to go for a bike ride on my snow bike. I definitely selected the right tool for the job, as recent storms had covered my local trails with a few inches of powder. The conditions were actually quite nice, even … Continued

Improve Onboarding Processes to Start Customer Engagement Off Right

You don’t want casual users who will visit your website once, make a quick purchase, and move on with their lives. Whether you’re creating an app that you want to see regular use in your customers’ lives or providing a product that they’ll come back for repeatedly, you want customers who are part of the … Continued

5 Components of a Successful SaaS Marketing Strategy

Any SaaS provider knows that marketing for subscription software carries with it significant differences to other industries. Many of the overall concepts, such as inbound marketing and tracking success, can be applied – but they need to be adapted to successfully drive interest, conversions, and subscriptions. Even within itself, SaaS marketing differs depending on your … Continued

What is a Digital Marketing Strategy? Every B2B Business Needs One

You’ve probably heard the Benjamin Franklin quote “If you fail to plan, you are planning to fail.” Having a plan is essential for success. A digital marketing strategy is a plan that outlines how you will achieve certain business goals through digital marketing. Thus, it’s an essential if your business uses digital marketing. According to … Continued