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Two individuals collaborating and organizing sticky notes on a glass wall for brainstorming or planning purposes.

Don’t Hide Your Demo Behind a Paywall

Tip to SAAS marketing teams: If you offer to let people view a video demo’ing your service but require them to share their email address or sign up for something before doing so, you may be missing some opportunities. Look, if your service is valuable, you shouldn’t hide it behind what is effectively a paywall. … Continued

A group of people participating in a tug of war game on a grassy field, showcasing teamwork and competition.

Playing to Win

Are you playing to win, or to “not lose”? That was part of a recent conversation with Jeff Kinsey (seems like we ALWAYS have fun, deep discussions – LOVE that about my relationship with Jeff!). There’s certainly a difference between going for it and playing defense. Sure, the outcomes may be the same, but the approach is WAY … Continued

You’ll Never Be Here Again

Have you ever considered that you can never be “here” again? We are all, collectively and individually… hurtling through space. And we will never be “here” again. Even if you zoom into a time and place and think, “It’s ok. I can come back here again someday,” you really can not. See, you will be … Continued

Two individuals in a workspace, seemingly engaged in a discussion or collaborative work

The 1-3-1 Approach to Problem Solving

How do you encourage your team to bring solutions to the table rather than simply bringing problems? I was recently introduced to the 1-3-1 approach and it is a winner. Instead of having your team present problems, ask them to change their approach. If they are experiencing a challenge or problem, ask them to present … Continued

e you sent depicts a close-up view of wood pellets that are on fire, with flames dancing above them

Reframing Challenges as Opportunities: Mindset shifts to create positivity

Last night, our pellet stove started acting up. I ran through some troubleshooting and thought I had it resolved by about 11:00. When I woke up at 4:00, it wasn’t working. And our wee cabin was CHILLY. So I started working on it again. I could have gotten frustrated or angry. But I made sure … Continued

A megaphone raised to the sky

Turn “Word of Mouth” into a Scalable Referral Machine

I saw a post today about how referrals don’t scale. Though I certainly agree that relying on “hope” for referrals is not particularly scalable, I do think that there’s a lot of referral opportunity left on the table when it comes to supercharging your referral mechanism. If you create a referral system that leverages proactive, … Continued

A person typing on a laptop

How to Improve Your Site Speed

Looking for a quick marketing win this week? Improve your WordPress site’s performance. Site load time has become one of the key metrics search engines (*cough* Google) use to rank sites in the search results. You can check your performance metrics by opening Chrome, loading an incognito tab (Command+Shift+N on a Mac), browsing your site, … Continued

A group of people looking at a tv screen in a meeting.

What’s Your Zone of Genius? An evening with Gay Hendricks and Conscious Entrepreneurs

Big shout out to the team at Conscious Entrepreneur for the fantastic talk yesterday featuring Gay Hendricks. This was a very much last-minute opportunity for me and I’m happy Alejo Lopez posted about it so I could clear my schedule and join in the learning and love. I have read several of Gay’s books and … Continued

An employee leaving his office

Turning Off Your Work Brain: Tips for transitioning from work to life

I recently saw a conversation here on LinkedIn about tips to turn off your worker’s brain and move into the non-work phase of your life each day. This is a particular challenge for those who work at home and don’t have the natural buffer created by a commute. Here are a couple of tips that … Continued

Get Better Engagement on LinkedIn

What are your top, LinkedIn tips? Clients ask about my activities on LinkedIn and what works best on the platform all the time and have done a LOT of learning about the channel over the last few years. Here are just a few LinkedIn tips I’ve picked up. Here are a few general tips: Get … Continued

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