Social Media Marketing in 2016: Trends to Watch For

Get the top trends for social media marketing

The beginning of social media marketing is regarded as 2004, the year Facebook was founded. Since then, social media marketing has vastly changed. Today, 96 percent of marketers are using social media to promote companies and it’s clear that social media will keep growing through 2016. Here are the top five predicted social media trends […]

Top 3 Reasons Why Long-Tail Keywords Need to Be Part of Your SEO Strategy

Long-tail Keywords

Search engine optimization is a key part of inbound marketing. Optimizing your content around popular keywords can help bring in traffic from search engines. In this post, we’ll take a look a particular type of keywords: long-tail keywords. These highly specific keywords bring benefits that shorter, simpler terms can’t match. Here are three great reasons […]

Ask a Web Developer: Do I Need to Invest in My Local Business Website?

Outdated websites need upgrades for mobile friendly and SEO.

If you run a business that needs no customers, you can stop reading (and email me what that wonderful, magical business is). Or if your local business already has a highly tuned online presence and is killing it for local search, you can stop reading (and email me your URL – if you’re that good at […]

Do You Really Need Social Media for Your Business?

Social Media for Your Business

As a new business owner, you’ve been told social media for business is critical for your success. But with all the other things on your plate, do you really need social media for your business? The short answer is yes – consider this: Nielsen reports that 80 percent of corporations are using social media to […]

How Google Search Works

A Bell System switchboard where overseas calls are handled. Not all of the services shown are available during wartime conditions. December 22,1943

Last week, Google shared that it’s employing an artificial intelligence system, nicknamed RankBrain, in a very large fraction of the search queries people use to find things on the web. You can read about that announcement in this Bloomberg article. What we found even more intriguing was this Search Engine Land article that discusses the announcement and provides a great, high-level overview of the many software systems in place that influence how Google’s search works.

4 Principles to Master B2B Inbound Marketing Content

Inbound Marketing Mastery

Inbound marketing has risen to the forefront as the core component of any successful digital marketing or communications campaign. As the storytelling mechanism for various businesses, inbound marketing offers a wide variety of opportunities for organizations to enhance their brand image and share interesting content about themselves to consumers and stakeholders. One of the most popular recipes […]

5 Things the World’s Most Effective Inbound Marketers Do


Seventy percent of marketers are lacking a consistent or integrated inbound marketing strategy. If your business is in the majority that will increase spend on content and inbound marketing in the next 12 months, figuring out ways to differentiate your digital content should be your priority. The world’s most effective inbound marketers gain thought leadership and audiences […]

Get It Together: 3 Tools to Help Schedule Your Next Meeting


If you are like most busy professionals, booking meeting time can be a challenge. Trying to get several people’s calendars to match up for a common block of time can seem damn-near impossible. Fortunately, the world in which we live is truly an amazing place – technologically speaking – and a wide variety of tools […]

Ask a Web Developer: Get a Quick Snapshot of Your Website Traffic

Google Analytics Traffic Report

Google Analytics is an awesome reporting tool to track website traffic performance and it offers a lot of data one needs to analyze almost every aspect of one’s traffic and website visitor information. The only cost of entry is setting up a free Analytics account and adding the JavaScript tracking code to your website. But unless you’ve spent a lot […]

Digital Marketing: To App or Not to App? Get your business found online


There are few things that can capture more of a person’s attention than an amazing app. But is the time, effort, and cost associated with creating a mobile app worth it for your business? Recent studies demonstrate that answer is a resounding, “It depends.” Evidence supporting a massive increase in mobile traffic and time spent interacting with our “3-foot” devices is […]