Over the past couple of weeks, I have been tracking my unhelpful judgements. It’s been interesting, and sometimes eye-opening, experience. It’s helped me identify bias, and shine a light on areas where I know I have an opportunity to live a better life. Two items of particular interest I thought would be worth sharing: First, … Continued
Do you sometimes feel like you can never win—like no matter how hard you work, someone keeps moving the finish line? Growth-focused leaders often feel this way. As driven individuals, we tend to be overly critical about how things are going, or about the results that a certain project achieved. This is because aspirational people … Continued
Want to improve your donation conversions? Experience demonstrates that, for many organizations, adding some copy to your donation pages can improve your conversion rates. You see, unlike for-profit organizations, nonprofits have to battle friction throughout the donation process. The donor has to not only decide whether to give to your organization (rather than a different … Continued
We all strive for perfection. I think every one of us can remember spending hours in ideation, thinking of every “what if” scenario, focusing on the smallest and most trivial of things. But trying to achieve perfection isn’t in anyone’s best interest—not your stakeholders’, not yours. Real progress comes with consistent effort—perfect or not—that helps … Continued
Difficult conversations are… Well, difficult. But dancing around the elephant in the room doesn’t make it go away. Yesterday, I was approached by a client with a humdinger of a challenge. They’d been working on a site with another vendor for a year. A deadline was looming and there were still a LOT of problems … Continued
Many nonprofits accept product donations to help fuel their mission. Donors love them. After all, what’s not to love about buying a gift for a kid in need, or off-loading a can or two of beans from the pantry? However, some organizations have built partnerships that enable them to stretch cash donations a LOT farther … Continued
I suffer from what I call “shiny squirrel syndrome.” My ability to become distracted is something I’ve come to grips with. And I go to great lengths to make sure I can stay focused. Removing distractions (or at least minimizing them) is part of my daily routine. For example, (thanks to advice from Townsend Wardlaw) … Continued
If you’re like us, you’ve sent a LOT of emails over the life of your business. From analyzing performance data, we’ve found a common element that helps increase email engagement: Keep it simple. A simple email tells ONE story or asks for only ONE thing. This gives a simple email tremendous value when compared to … Continued
Marketing has always been complicated. These days, however, it’s even more so. New channels, new features, new audience preferences, and all-new (sometimes lower) levels of audience participation… It’s no wonder if you feel frustrated with trying to get the word out about your organization. That’s why—when we’re working on a marketing and outreach plan with … Continued
If you’ve ever tried to make sense of Google Analytics, you’ll surely agree: It offers a lot of power, but it’s hard to harness that power unless you’re truly an expert. Chief among our complaints—and probably yours—is that Analytics lacks an intuitive, visual way to see how someone moves around your site. Microsoft saw an … Continued
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