If you’re a long-time listener, you may remember when we talked with Eric Magers, the Executive Director of Seaside Sustainability a few months ago. At the time we had a great discussion about Seaside’s unique perspective around stakeholder engagement to drive their mission. There was SO much good information in that episode, but we … Continued
In this week’s episode, I talk to Julia Keller, one of the founders of the Mindful Youth Institute. They are teeing up a lot of great opportunities to address bullying behavior—and to help potential bullies find a different path. Their organization is fairly new so we had a great conversation discussing every facet of … Continued
Are your tweets going unnoticed to your followers? You’re not alone. As a business owner crunched for time, running a successful social media campaign can be a challenge. Twitter’s value comes not merely in the number of followers you have, but by how engaged your followers are with your handle. Here are a few ideas … Continued
This is a continuation of the metrics section of our Small Businesses Marketing Guide. As a small business owner (and budding data junkie), you know the importance of tracking and measuring the success of your marketing campaigns. But with so much data available, it can be overwhelming to know what metrics to focus on and … Continued
Congratulations! You’ve made it to one of the most exciting steps of your marketing strategy plan: launching your campaign. Your close to the end of our Small Businesses Marketing Guide. This is where all of your hard work and preparation pay off, and you get to see the results of your efforts. In this section, … Continued
Welcome to the budgeting part of our Small Businesses Marketing Guide. Budgeting and allocating resources are critical components of any successful marketing strategy. Without a clear understanding of how much money you have to work with and how to allocate it effectively, your marketing efforts may not reach their fullest potential. In this section, we’ll … Continued
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