Thoughtful online strategy that brings clarity to your marketing, aligns intention with action, and focuses on the work that truly moves your organization forward. Why Strategy Comes First Many organizations invest significant time, energy, and budget into marketing without a…
Marketing can be scary. Especially when you don’t have a plan. Most DIY marketers (and, to be honest, many marketing firms) just hop in the deep end when getting started promoting their brand or their clients’ brands. At Relish, we…
Marketing is all about relationship-building. From selling a $0.25 widget to landing a multi-million dollar corporate sponsor, your ability to close business is only as strong as the relationships you build. People do business with people… and it’s becoming increasingly…
“We need a website.” Every day, countless managers and executives utter that thought in one way or another, to themselves or in board rooms when discussing marketing strategy. And the statement is true. In today’s digital age, your target audience…
The goal of 85 percent of content marketing campaigns is to generate leads, but your content assets aren’t one-size-fits-all. Your prospective leads travel through multiple stages during their buyer’s journey, and in some cases they have completed 70 percent of…
In this week’s episode, I talk to Julia Keller, one of the founders of the Mindful Youth Institute. They are teeing up a lot of great opportunities to address bullying behavior—and to help potential bullies find a different path.…
Preparing a marketing budget can be tricky. There are certainly plenty of guidelines out there one can use as a starting point, but are they right for your business? What can you do when you need to make modifications? What’s…
A small adjustment in the language you use can make a big impact on your outcomes. A lot of nonprofits, in fact, MOST nonprofits, talk about donations in terms of “gifts”. This tees up a certain dynamic – one with…
At one point, having a purpose-focused organization was a bit of a differentiator. Lately, the term comes up a lot, and for those organizations that are truly leading with purpose and have a mission that drives their decisions and daily…
Setting big goals for your organization can be daunting. Are your plans and projections realistic? Are you reaching too far? Not far enough? Getting to that “sweet spot” of planning and projections feels comfortable. But, as we chatted about in…
