In this week’s episode, I talk to Julia Keller, one of the founders of the Mindful Youth Institute. They are teeing up a lot of great opportunities to address bullying behavior—and to help potential bullies find a different path. Their organization is fairly new so we had a great conversation discussing every facet of … Continued
Are your tweets going unnoticed to your followers? You’re not alone. As a business owner crunched for time, running a successful social media campaign can be a challenge. Twitter’s value comes not merely in the number of followers you have, but by how engaged your followers are with your handle. Here are a few ideas … Continued
This is a continuation of the metrics section of our Small Businesses Marketing Guide. As a small business owner (and budding data junkie), you know the importance of tracking and measuring the success of your marketing campaigns. But with so much data available, it can be overwhelming to know what metrics to focus on and … Continued
Congratulations! You’ve made it to one of the most exciting steps of your marketing strategy plan: launching your campaign. Your close to the end of our Small Businesses Marketing Guide. This is where all of your hard work and preparation pay off, and you get to see the results of your efforts. In this section, … Continued
Welcome to the budgeting part of our Small Businesses Marketing Guide. Budgeting and allocating resources are critical components of any successful marketing strategy. Without a clear understanding of how much money you have to work with and how to allocate it effectively, your marketing efforts may not reach their full potential. In this section, we’ll … Continued
We continue our Small Businesses Marketing Guide with marketing channels and how to choose them. Choosing the right marketing channels for your small business is a critical step in developing an effective marketing strategy. With so many options available, it can be overwhelming to decide which channels to focus on. In this section, we’ll discuss … Continued
Welcome back to our Small Businesses Marketing Guide! In this section, we’ll talk about setting realistic goals and objectives, an important step in creating a successful marketing strategy. Setting goals and objectives helps you define what you want to achieve with your marketing efforts, and provides a roadmap for how to get there. Here are … Continued
Welcome to the conducting market research part of our Small Businesses Marketing Guide! In this section, we’ll talk about the importance of conducting market research and how it can help you better understand your target audience and develop effective marketing strategies. When it comes to marketing your products or services, one size does not fit … Continued
A small adjustment in the language you use can make a big impact on your outcomes. A lot of nonprofits, in fact, MOST nonprofits, talk about donations in terms of “gifts”. This tees up a certain dynamic – one with low expectations which can reduce the frequency and volume of said “gift”. My guest today … Continued
What if your website connected with customers? Generated leads instead of gathered dust? Looked great and got you noticed — both in the industry and in the boardroom? If you want to upgrade your website and you think our purposeful design process could help, let's have a conversation. Complete the form below and we'll be in touch.