Preparing a marketing budget can be tricky. There are certainly plenty of guidelines out there one can use as a starting point, but are they right for your business? What can you do when you need to make modifications? What’s…
We’ve spoken before about the power of hub pages and continue to see the benefit for your business as valuable materials to support the KNOW, LIKE, and TRUST phases of your buyers’ journey. Focused on a single topic, hub pages…
Welcome to our track and measure portion of the Small Businesses Marketing Guide. Tracking and measuring your marketing results is essential to understanding the effectiveness of your campaigns. In this section, we’ll discuss some tips for tracking and measuring your…
Is your site dialed in to appeal to your ideal audience? Much like a good email or marketing campaign, you need to consider your audience when creating your site to ensure that it really connects. Understanding your audience persona is…
Looking for a quick marketing win this week? Improve your WordPress site’s performance. Site load time has become one of the key metrics search engines (*cough* Google) use to rank sites in the search results. You can check your performance…
It’s probably a disservice that persona development usually starts with demographics (and, unfortunately for many, ends there as well). You are spot on that more needs to be explored to create a persona/avatar that is actually helpful for your organization.…
How do you set goals? Here’s a great tip I got from Jason Van Orden this afternoon on a call he was hosting: set yourself up for compounded success by “Stacking the ROI”. See, most of us think of only one goal…
When asked about sales sources, most people respond with “word of mouth” as their top channel. And that’s often the lowest-hanging fruit for generating more revenue for your organization. But when I ask, “What are you doing to actively nurture…
Pricing can be tricky. During the course of our tenure here at Relish, we have seen clients employ a wide variety of pricing tactics to get to the “right” pricing system for their products and services. From precision-pricing to charm-pricing,…
Helpful tips on how to help digital agencies help YOU get the best project estimate. So you’re out shopping for a digital agency to help with your website design and development project and you’re getting estimates that are all over the board.…
