We’ve spoken before about the power of hub pages and continue to see the benefit for your business as valuable materials to support the KNOW, LIKE, and TRUST phases of your buyers’ journey. Focused on a single topic, hub pages…
Welcome to our track and measure portion of the Small Businesses Marketing Guide. Tracking and measuring your marketing results is essential to understanding the effectiveness of your campaigns. In this section, we’ll discuss some tips for tracking and measuring your…
Is your site dialed in to appeal to your ideal audience? Much like a good email or marketing campaign, you need to consider your audience when creating your site to ensure that it really connects. Understanding your audience persona is…
Preparing a marketing budget can be tricky. There are certainly plenty of guidelines out there one can use as a starting point, but are they right for your business? What can you do when you need to make modifications? What’s…
Whether you’re a seasoned nonprofit or just getting started, it’s important to learn the concept of “failing fast.” Getting to a “no” quickly can help you achieve success and grow rather than limiting yourself and what you can do. On…
Looking for a quick marketing win this week? Improve your WordPress site’s performance. Site load time has become one of the key metrics search engines (*cough* Google) use to rank sites in the search results. You can check your performance…
It’s probably a disservice that persona development usually starts with demographics (and, unfortunately for many, ends there as well). You are spot on that more needs to be explored to create a persona/avatar that is actually helpful for your organization.…
How do you set goals? Here’s a great tip I got from Jason Van Orden this afternoon on a call he was hosting: set yourself up for compounded success by “Stacking the ROI”. See, most of us think of only one goal…
Whether you are a startup looking for investment, or a nonprofit seeking to build momentum by attracting a larger donor, getting your story dialed in is clutch. On this week’s Relish THIS, David Cohen from Techstars joined me to discuss…
The idea of testing can stir up anxiety for many people. But what if testing was a fun, fruitful venture for your organization? In fact, to get the most out of your marketing, you need to be testing, measuring, making…
