Setting big goals for your organization can be daunting. Are your plans and projections realistic? Are you reaching too far? Not far enough? Getting to that “sweet spot” of planning and projections feels comfortable. But, as we chatted about in last week’s episode, that’s not a real commitment. Commitment happens when you land in the … Continued
Partnerships can provide a much-needed boost to any organization’s outreach. They help secure funding for events, bring in a baked-in audience ready to engage, and can contribute in a variety of other ways to help your organization move closer to your goals. However, partnerships are a two-way street. This week’s Relish THIS I spoke with … Continued
Two of the most common questions we get from nonprofit leaders are, “Do you know anyone who can help us with that?” and “Is there a tool or app we can use that will help streamline that for us?” Fortunately, the Founder and CEO of Pond, Mitch Stein and his team can help with both … Continued
If a genie popped out of a bottle and offered to grant you one wish, do you know what you would ask for? For many of us, we’d leap to, “A bunch of money,” or “Unlimited free time.” But have you considered how either of those fits into a plan that you may have for … Continued
Whether you run a nonprofit or for-profit organization, paid search is going to be one of the main marketing ecosystem pillars you should consider to get “instant on” traffic sources to your offerings. That being said, running a successful paid search campaign requires some planning and know-how to make sure you get the most … Continued
Marketing is all about relationship-building. The most valuable relationships are measured by their quality vs. their quantity, but almost every relationship begins with an exchange of value often marked by some series of back-and-forth interactions. My guest today, Keith Hartnett, the Founder and CEO of Better World Products, knows all about the power of … Continued
In the for-profit world, Sales and Marketing are two sides of the same coin. They work hand-in-hand to build an organization. In the nonprofit world, however, these two components of brand building and stakeholder engagement get a bad rap. But do nonprofits actually sell? Of course they do. Whether some component of your organization … Continued
When you’re trying to scale and grow, it can be daunting to think about all the moving parts that need to fall into place for your organization to reach the next level. Fundraising, messaging, outreach, hiring, infrastructure—all of these compound to create a lot of stress. That is, if you haven’t mapped out … Continued
What message are you trying to share with your stakeholders? On this week’s Relish This, I chatted with Spencer Brennan, the founder, and CEO of Boston agency Douglas Spencer. He and I met on an online group called Nonprofit.ist that enables those working in the nonprofit sector to connect with other nonprofit and purpose-focused experts. Spencer … Continued
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