Episode 79: Advertisers vs. Sponsors vs. Partners – What’s Best for Your Organization? with Ken Ungar from Charge

Partnerships can provide a much-needed boost to any organization’s outreach. They help secure funding for events, bring in a baked-in audience ready to engage, and can contribute in a variety of other ways to help your organization move closer to your goals. However, partnerships are a two-way street. This week’s Relish THIS I spoke with … Continued

Small Business Marketing Assessment Thank You

Thanks for taking the assessment. Your score was 0% Low score You received a low score but fret not! Though there is some room for improvement, we can help get you on the right track. A lot of small business owners hear about the latest trends in online marketing—AI, paid marketing, marketing automation—and begin to … Continued

Episode 68: The Market Of Building Business Relationships On Amazon With Keith Hartnett

  Marketing is all about relationship-building. The most valuable relationships are measured by their quality vs. their quantity, but almost every relationship begins with an exchange of value often marked by some series of back-and-forth interactions. My guest today, Keith Hartnett, the Founder and CEO of Better World Products, knows all about the power of … Continued

Episode 63: Telling Your Story At The Intersection Of Marketing, Branding, And Sales With Suzi Bahnsen From Apple And Arrow Sales

  In the for-profit world, Sales and Marketing are two sides of the same coin. They work hand-in-hand to build an organization. In the nonprofit world, however, these two components of brand building and stakeholder engagement get a bad rap. But do nonprofits actually sell? Of course they do. Whether some component of your organization … Continued

Episode 60: Reframe and Remaster Your Messaging To Thrive with Douglas Spencer of Spencer Brenneman

  What message are you trying to share with your stakeholders? On this week’s Relish This, I chatted with Spencer Brennan, the founder, and CEO of Boston agency Douglas Spencer. He and I met on an online group called Nonprofit.ist that enables those working in the nonprofit sector to connect with other nonprofit and purpose-focused experts. Spencer … Continued

Episode 59: Manage And Fuel Your Organization’s Growth With Goodworld Co-founder Richie Kendall

My guest today is Richie Kendall, the co-founder of Goodworld, an AMAZING tech stack that helps organizations (both nonprofit and for-profit) manage and fuel their growth. Richie’s platform combines many great features in one platform, making it easier to coordinate your outreach for maximum effect. In my opinion, nonprofit organizations could especially benefit from using … Continued