We continue our Small Businesses Marketing Guide with marketing channels and how to choose them. Choosing the right marketing channels for your small business is a critical step in developing an effective marketing strategy. With so many options available, it can be overwhelming to decide which channels to focus on. In this section, we’ll discuss … Continued
Welcome back to our Small Businesses Marketing Guide! In this section, we’ll talk about setting realistic goals and objectives, an important step in creating a successful marketing strategy. Setting goals and objectives helps you define what you want to achieve with your marketing efforts, and provides a roadmap for how to get there. Here are … Continued
Welcome to the conducting market research part of our Small Businesses Marketing Guide! In this section, we’ll talk about the importance of conducting market research and how it can help you better understand your target audience and develop effective marketing strategies. When it comes to marketing your products or services, one size does not fit … Continued
A small adjustment in the language you use can make a big impact on your outcomes. A lot of nonprofits, in fact, MOST nonprofits, talk about donations in terms of “gifts”. This tees up a certain dynamic – one with low expectations which can reduce the frequency and volume of said “gift”. My guest today … Continued
If there’s one takeaway from this week’s episode it’s that “your site is a member of your team.” And, like the other members of your team, your site needs to be nurtured in order for it to thrive and work as effectively as you would like. See, a lot of people think that having a … Continued
Aside from “pivot”, “culture” is a word that has been getting a bit of a workout in the business world over the last several years. There are SO many reasons why a focus on “culture” is a clutch move for any organization. We are seeing a big shift in how people engage with businesses and … Continued
At one point, having a purpose-focused organization was a bit of a differentiator. Lately, the term comes up a lot, and for those organizations that are truly leading with purpose and have a mission that drives their decisions and daily activities, kudos to you. At Relish Studio, we like working with people with a purpose … Continued
Like it or not, we are still living in a world where virtual events continue to be a necessity. In order to accommodate the widest possible audience, getting your virtual events dialed is imperative to ensure that you enable optimum engagement. And what’s fortune is that we do live in an era where technology exists … Continued
When thinking about planning, most of us start that exploration from the perspective of where we are today. Want to buy a new car? How much money do you make or have in the bank? Interested in taking an extended vacation? How much time have you accumulated in your PTO at work? But my guest … Continued
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