Strategy Before Tactics: Start with a Marketing Plan

Close-up of hands holding and examining a folded map.

Marketing can be scary. Especially when you don’t have a plan. Most DIY marketers (and, to be honest, many marketing firms) just hop in the deep end when getting started promoting their brand or their clients’ brands.

At Relish, we believe firmly in, “Strategy before tactics.” As tempting as it is to just get started – building a site, putting out stuff on social media, sending emails, creating blog posts… without a plan, you may not wind up where you want to go.

That’s why we offer our Total Online Presence Audit.

This great audit helps our clients get on track (sometimes, back on track) with their marketing with an assessment of where they are, what their marketplace and competitors are doing, and what actionable tactics based on strategy they can implement to ensure that they take the shortest route to their desired destination.

If this sounds like a program that you would be interested to discuss in more detail, comment TOPA to this post and we’ll get a call on the schedule.

Want to learn more? Drop us a line and I’ll send you more info.