Planning and Focus in Marketing: Look where you want to go

A skier braving through the snow.

Look at the tree, hit the tree.

When I was first trying to get good at telemark skiing, a good buddy of mine, Luke Miller, was kind enough to show me the ropes.

In addition to a LOT of great drills that helped keep my form in check, we worked on two vision exercises that are invaluable in any sport in which speed comes into play.

(Particularly when rapid deceleration due to a collision with an immobile object is a factor.)

First, look far enough ahead that you know what’s coming.

This one seems pretty straightforward but it’s amazing how often one catches oneself staring at the bump one is currently navigating rather than looking ahead to plan one’s next couple of moves.

Looking ahead has a secondary positive effect of seemingly slowing things down and is a magical tip to embrace if you want to go fast.

Second, look at where you want to go rather than what you want to avoid.

We all tend to get focused on those things that might cause us harm but if we can keep our attention on where we WANT to go, we tend to get there.

Sure, that tree is important to avoid, but when one looks at the gaps BETWEEN the trees, it’s natural to just go there.

And the same holds with your marketing and business.

It’s a helluva lot easier to get where you want to go when you have a plan (looking ahead). When you can be proactive with your marketing, and stick to the plan, things smooth out.

When you focus on the bad stuff (particularly that which *could* happen), it inhibits your ability to see the gaps that are out there that offer opportunities for your business.

Also, keep your tips up.

What are some changes in your thinking that can help you get where you are hoping to go with your business? Let us know by dropping us a line!