Digital Marketing Forecast: 2025 is all about purpose-driven marketing and we have the data to back it up.
Key trends:
- 77% of consumers are motivated to purchase from companies committed to making the world better (Forrester, 2023)
- Purpose-driven content receives 1.6x more engagement than traditional content (Sprout Social, 2024)
- 73% of consumers say they would switch brands if a similar alternative brand supported a good cause (Cone Communications, 2023)
What does this mean for you?
Authenticity > Perfection: Your audience wants to see the real people and purpose behind your brand. Connection matters more than perfection.
Community First: Local engagement and community impact are becoming important for consumers seeking to engage with brands. Having a community-first perspective helps keep your business top-of-mind.
Value Alignment: Customers are researching company values before buying.
Delivering your purpose message consistently and clearly across all your channels and outreach is paramount to helping people know, like, and trust your business.
At Relish Studio, we help purpose-driven businesses navigate these changes.
Want to see how purpose-driven marketing can elevate your brand’s impact in 2025? Get your free 2025 Digital Presence Audit from Relish Studio by dropping us a line! Let’s make your brand values resonate.
