Tip to SAAS marketing teams: If you offer to let people view a video demo’ing your service but require them to share their email address or sign up for something before doing so, you may be missing some opportunities.
Look, if your service is valuable, you shouldn’t hide it behind what is effectively a paywall.
Priming people to “View a Demo” only to ask them to share value with YOU first is just inane.
Remember, the buyer is in the driver’s seat at this juncture.
You haven’t established that what you have to offer is worth their time or effort – much less their email.
Deliver value FIRST, before asking for value in return.
Have thoughts on optimizing SAAS marketing strategies or experiences with delivering value-first? Let us know by dropping us a line!
