In 1999, I decided it would be fun to race downhill mountain bikes.
Simultaneously, I signed up for a 100-mile cross-country race.
This seemed like a good idea at the time.
Let me tell you… it wasn’t.
See, downhill races are fast affairs that require focus and bursts of energy.
They rarely last longer than about 7 minutes.
On the other hand, one hundred milers require all-day stamina and fitness.
Training to excel at a hundred miler is VASTLY different from training for a downhill sprint.
Once I figured this out, I shifted my focus to one event.
And started to see gains immediately.
The same goes for your marketing.
If you are trying to do all the things when getting started, you are going to be challenged to get the results you seek.
Figure out where your audience engages.
And hone your skills to excel on that platform.
Once you get proficient on that channel, you can add more.
Sometimes it’s better to be great at one thing than mediocre at many.
Share your insights—how do you prioritize and excel in your pursuits? What lessons have you learned from focusing on specific channels? Let us know by dropping us a line!
