I saw a post today about how referrals don’t scale.
Though I certainly agree that relying on “hope” for referrals is not particularly scalable, I do think that there’s a lot of referral opportunity left on the table when it comes to supercharging your referral mechanism.
If you create a referral system that leverages proactive, relationship-nurturing practices, referrals can become an effective, scalable mechanism that fuels success.
Here are a few ideas:
Get consistent about asking. Most people neglect to ask for referrals at all. Simply ask for reviews and referrals regularly.
Reciprocate. Ask others in your network how best to refer *them* then make it easy for them to refer you. Take this one step further by building out a referral “pool” of aligned organization leaders who all refer each other.
Every interaction has the potential to become a referral opportunity. Ask “Who else should I be talking to?” to prompt new conversations.
Where are you leaving referral opportunities on the table? Let us know by dropping us a line!
