In our previous post, “Inbound Marketing 101: What is Inbound?” we outlined the basics of inbound marketing and the strategies employed to turn your website into an online lead generating machine. In this post, we’ll dig a bit deeper into understanding the first of four marketing actions that drive your audience to convert from a … Continued
Are you responsible for your company’s digital marketing efforts? Maybe you own your own business and, like all busy entrepreneurs or marketing managers, you just can’t find the time to crank out social media posts, blog content, or even consider running an SEO campaign on your own. We like to call this “wearing too many hats” … Continued
Local SEO by the numbers Investing in local SEO services for your business can have a huge, positive impact. A 2014 report commissioned by Google (PDF) found that “18% of local smartphone searches led to a purchase within a day compared to 7% of non-local searches.” A survey in 2012 by Search Engine Land found that “16% of consumers said they … Continued
Keeping up on the latest Google Algorithm changes sometimes seems like a full-time job. Like most business owners, just running the day-to-day operations of your business is challenging. Google is continuously updating its algorithm to deliver the highest quality content to its customer. What does this mean for your business? We’ll start by showing you a … Continued
Poor planning could result in being trapped on a broken bridge. Preparing a digital marketing plan for your eCommerce brand can be daunting. You need to create brand recognition AND drive sales, focus on speed to market, and keep ROI in check. It’s enough to make your head spin, though it doesn’t have to be … Continued