Have you given up on email as a mechanism to drive engagements?
If so, you might want to rethink that approach.
We know it can be frustrating to feel that you aren’t seeing any response to your emails. You feel like you are sending them out and nothing is happening. But it isn’t that email is bad, it just could be that yours need some adjustments.
Over on our podcast Relish This, and while working with various organizations over the years, we have come to find that email marketing is one of the most effective ways to engage, inspire, and encourage engagement with your cause. Not only does your mailing list include active past participants, but it also includes potential participants, volunteers whose participation could escalate, and advocates who could help introduce you to new stakeholders.
In the nonprofit world, email continues to be a strong contender for those seeking to expand their missions.
- Your list includes individuals who have “raised their hand” to be connected with your organization. They are significantly warmer connections than those found in any other channels.
- Boomers are (currently) the biggest donor sector and they still use email as one of their primary sources of connectivity and information.
- Email, when used effectively, is a fantastic tool that continues to put the power in the hands of the recipient (they can opt-out at any time, so it feels “safe”). This provides a sense of security not found in other channels which changes the dynamic and makes email a connectivity channel over which users feel more in control.
A strong, value-driven email campaign can do wonders to improve your engagements. Coupled with effective landing pages, proper use of email can be a game-changer for your organization.
If you are feeling like your email isn’t up to snuff, give us a shout and let us know what you feel isn’t working and we can check and see where we can help.
