“Could posting to LinkedIn multiple times per day actually hurt performance?”
This was the question running through my mind earlier this week when I had a second idea of the day I wanted to share.
So I reached out to a LinkedIn expert who, well… was reluctant to answer.
Not because they weren’t sure, but because they are running a business and probably get hammered with questions like mine all the time.
And I get it. We all need to eat.
To be honest, I wasn’t necessarily expecting them to answer me directly but to perhaps leverage my question into a post shared with their network.
So that’s what I am going to do right now.
I did some research and, according to a bunch of other experts, posting multiple times per day is NOT recommended.
Once a week at least and once per day at most is the most frequently expressed advice.
I’m not a LinkedIn “expert”. But I do know that sharing valuable information can be helpful.
So I thought I’d share the answer I found with you.
Here are a few resources if you would like to learn more:
- https://coschedule.com/blog/how-often-to-post-on-social-media/
- https://vivial.net/blog/social-media-mistakes/
- https://louisem.com/144557/often-post-social-media/
Need some help figuring out your outreach frequency (or to just brainstorm some ideas)? Give me a shout. I’m happy to help.
