Jacob Pegs had an interesting point in one of his recent posts.
“Expect nothing back.”
Leading with pure altruism is something that everyone can do.
It demonstrates a willingness to share your expertise and a desire to simply help – without strings attached.
In sales, this is often framed as “divesting oneself from the outcomes,” and this approach can be helpful for a couple of reasons.
- It transforms your material from “sales-ey” to purely helpful, educational, entertaining, or the like – and people will feel that switch and be less guarded when engaging with what you have to say.
- It shifts your activities to be more altruistic, which removes the pressure you may be putting on yourself to hit performance metrics. You can put it out there and move on rather than obsessing over the numbers.
So put your ideas and information out into the world without expectation of a particular return. Comment on posts by adding new value. Reach out to people who have shared something helpful and let them know their posts are valuable, share your best ideas without worrying about how this will create an ROI.
Ready to transform your sales approach with altruism and start reaping the rewards? Let us know by dropping us a line.
