Abundance vs. Scarcity

A bold yellow arrow painted on wet asphalt, pointing forward with streaks of light and tire marks crossing it, symbolizing direction, momentum, or moving ahead despite obstacles.

Have you recently lost a big contract?

Did you miss out on a business opportunity?

It’s pretty standard to frame this from the perspective of scarcity (what you have lost), but you can take a different perspective.

Reframe the experience through the lens of abundance.

Instead of a loss, consider the time you now have available to serve more aligned or more profitable clients.

Or go for a bike ride.

Either’s good.

Losses happen — but so does growth. If you’re navigating a shift and want to refocus your brand or strategy toward better-aligned opportunities, drop us a line. We’re here when you’re ready.