Clarity beats cleverness every time. Unless you are an established, VERY well-known brand, you have to ensure that your core statement is clear and concise. You have <10 seconds to buy more time with your audience. Don’t blow that opportunity with word salad.
What is this? Who is it for? How does it make their lives better?
It’s tempting to get clever with your messaging—but clarity wins business.
If you’re struggling to define your core statement or want a second set of eyes, drop us a line. We’re here to help you get your message right.
