Welcome back to our Small Businesses Marketing Guide! In this section, we’ll talk about setting realistic goals and objectives, an important step in creating a successful marketing strategy. Setting goals
Welcome back to our Small Businesses Marketing Guide! In this section, we’ll talk about crafting your value proposition, a key component of your marketing message that communicates the unique value
Welcome back to our Small Businesses Marketing Guide! In this section, we’ll talk about identifying your competitive advantage, a key factor in standing out from your competition and attracting
Welcome to the conducting market research part of our Small Businesses Marketing Guide! In this section, we’ll talk about the importance of conducting market research and how it can help
Volunteers are the fuel that keeps nonprofit organizations humming. Not discounting volunteers’ hard work to serve nonprofits’ missions, volunteers and how they talk about their experiences working with their favorite
Is your organization still sending out RFPs? Here’s a response I gave to an organization requesting that we participate in their RFP process when they inquired why we hadn’t responded:
Big moves can be scary. I have definitely experienced the fear associated with “trying to get it right” all the time which produces a full stop in the decision-making process
Are you struggling with content marketing? In one sense, getting your message out to prospects has never been easier. A quick web search reveals dozens, if not hundreds, of content
Storytelling is a major component of any organization’s marketing. People love a good story, and effective storytelling can make the difference between gaining that new donor or falling short on
What if your online activities connected with your stakeholders? Generated leads and spawned conversations instead of gathering dust? Looked great and got you noticed?
Ready to upgrade your online presence to turn marketing frustration into mission fulfillment? Let’s talk.
