There’s an old story/joke about being chased by a bear. The punch line goes something like this… “I don’t have to be the fastest. I just have to be faster
Lately, I’ve been pondering the idea of impermanence and how we have become a “throw-away” society. Everything from clothing to containers to content has become disposable. Use it once and
From optimizing your calls to action to streamlining your navigation and providing immediate answers to critical questions, these enhancements can make a significant difference in your site’s effectiveness. Plus,
For those who dislike sales, here’s some food for thought. Sales cycles are funny. I’ve landed deals on my first conversation with a client and have stayed in touch with
Here’s today’s #mindset shift on which you can take action NOW. Stop worrying about getting things “right”. I’m sure you have heard the saying, “Done is better than perfect.” In
What motivates you may not motivate your target audience. This goes for your clients AND your team. I was talking with a CEO the other day who was struggling to
What if you could create time? Actually manufacture more time out of thin air? It’s an interesting concept – especially given the relationship most of us have with time. Lately,
Welcome back to our Small Businesses Marketing Guide! In the previous posts, we have covered all the crucial steps from conducting market research to analyzing performance metrics. Today, we are
This is a continuation of the metrics section of our Small Businesses Marketing Guide. As a small business owner (and budding data junkie), you know the importance of tracking and
What if your online activities connected with your stakeholders? Generated leads and spawned conversations instead of gathering dust? Looked great and got you noticed?
Ready to upgrade your online presence to turn marketing frustration into mission fulfillment? Let’s talk.
