One of the easiest ways to spread your story to a wider audience is to enlist others to share it for you.
Create relationships (or even more formal referral partnerships) with other individuals or tangentially aligned business leaders (those who share an audience… think hairdressers if you run a nail salon) so you can easily reach audiences that otherwise might be more challenging to target.
Warm introductions from credible sources enable you to close sales more quickly since people are more willing to follow their friends’ advice, as there is already implicit trust built in.
So think of ways you can enlist your network to make introductions, and then make it as easy as possible for them to do so.
Want to learn more about building trust-based referral networks? Drop us a line with the word “REFER-PHASE” and we’ll send you 3 more simple, actionable referral tips you can start using today.
