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Media in the 21st Century

This TED video by Clay Shirky really stands on its own. It is a great analysis of media, how it has changed over time and how content providers of every type need to fully understand how the new, social web changes the game. How has your discussion changed in the era of social media? [ted … Continued

HTML5 – Trickling in

HTML5 is on the way. For most people on the planet, this statement elicits a blank stare and perhaps a simple, “What’s a ‘hutml‘?” response. For those of us in the business of bringing kickass websites to life, however, it brings a mixture of hope and nervous tension. HTML5 certainly won’t solve the myriad of … Continued

Conversion testing with Google Website Optimizer

Anyone with a website knows the importance of “conversion”, whether it be converting a user from the home page to an internal page to track retention (or lack thereof), or an eCommerce website that wants to track clicks from a product page to the check-out page. And there’s many tools out there to track user … Continued

Design in all its forms

We love to see innovation and design in all its forms. Particularly when designers appeal to a breadth of considerations above and beyond pure aesthetics. Good design takes into account single pain points, desires or needs. Great designs eclipse any single category and work on multiple levels. Take, for example, the square Coke bottle designed … Continued

Fort Worth Opera Don Giovanni

This broadcast spot was created to support the new season at the Fort Worth Opera. A wink to Coco on this one. Having fun with a traditionally stuffy subject to bring a younger audience to the festival. Relish made creative use of limited budget to produce a spot that will bring in traditional opera fans, and encourage new ones to attend. Thanks to Neil Scanlan – writer.