Who has been kind to you in your professional life? Could be a boss, co-worker, mentor… maybe even a stranger. I have been fortunate to have been the recipient of many kindnesses throughout my professional journey. Townsend Wardlaw would encourage me to pivot my thinking to express these as opportunities I *created*. This is why … Continued
I’m learning Spanish. Spanish is the second most used language in almost every state in the U.S. And the number of people who speak it in the U.S. is growing—especially here in Colorado. So every day, I spend at least 30 minutes studying Spanish in an effort to be able to connect with others who … Continued
In this day and age of competition for employees, organizations (both for- and nonprofits) need to go on the offensive when marketing to potential hires. No longer can we expect people to come flocking to us for employment opportunities. I hear this every day in conversations with leaders: “I had to repost that job because … Continued
In the world of search engines and Google, where your website ranks and how it displays can have a huge impact on the incoming traffic volume for your site. The average click-through rate for the first Google desktop search results is 32 percent. And for mobile sites, the click-through rate for the top-ranking search result … Continued
Missing goals is a drag. From business, to personal, to physical… I have missed a LOT of goals I have set for myself over the years. Some of these misses stemmed from setting unreasonable goals in the first place. (Did I really expect to run 100 miles without the guidance from a coach the first … Continued
Here’s some hard truth this morning: You don’t need another tool. Did you catch that? You. Don’t. Need. Another. Tool. Look, we all love dreaming about the success that will come from a new sales funnel platform, or an email automation tool, or some other new widget that promises to deliver results “in 30 days … Continued
Every organization should be focused on the bottom line when looking at investment in marketing. Purpose-driven companies are no exception. Because they put so much effort into creating with intention, leaders of these organizations want to see their efforts reflected through a solid, measurable return on their marketing investment. Makes sense, right? Unfortunately, marketing often … Continued
Ever heard of “Inbox Zero?” It’s that magical, mythical place where you have no—that’s right, ZERO—emails in your inbox. I really don’t remember the last time I achieved it. But here’s the secret—I don’t really care. For a long time, Inbox Zero was my only metric for good email management. But to get there I … Continued
You can hear it in almost every podcast episode I’ve recorded and every piece of advice I give—the best way to succeed with your organization is to focus on nurturing your relationships. Doesn’t matter whether you’re thinking about your stakeholders, your customers, or your champions. Creating a consistent and long-term relationship makes it easier for … Continued
Out with the old, in with the new. To grow beautiful, new flowers you have to get rid of all of the old dead plants left over from the winter. Even if you are like us and don’t start Spring Cleaning till July, it’s always better late than never. Things are constantly growing, new opportunities … Continued
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