Research and authenticity are important.
I’d be lying if I said I have never screwed this up, but recently, I have been getting hammered by people who simply haven’t done ANY research into who I am, what I do, and what challenges I might be facing and are approaching relationship-building from an inauthentic place.
I get it. Automation makes outreach easier. But it doesn’t always make it better.
Authenticity goes a LONG way to helping make connections. If you do a website analysis to try to entice me to a call… please do your research and make sure it was done on the right site. Not a competitor with a similar name.
If you are seeking to help with something, just do a little work up front to see if I might be interested in your solution. Don’t just send me a sales sheet on kitchen equipment because you dug my info up during a cursory web search or Sales Navigator list-building exercise.
Be real. Be a person. Be actually helpful.