How is #AI going to change #SEO?
I’m sitting in on a great discussion about SEO hosted by WP Engine with John Hessinger, Steffan Kasula, Carmen Domínguez, and Benjamin Rojas.
A few takeaways…
AI is a tool. It’s not going to produce “final” content that will produce great outcomes if you try using it that way (check out discussions about #EEAT for more).
AI will help you perform SEO at scale. From assisting with research to helping to tee up meta titles and description recommendations at scale, used thoughtfully, it can be an effective co-pilot.
AI definitely helps free up time for you to lean into your own creativity.
Let us know how you plan to leverage AI’s power in your SEO strategies by dropping us a line.
