We love to see innovation and design in all its forms. Particularly when designers appeal to a breadth of considerations above and beyond pure aesthetics. Good design takes into account single pain points, desires or needs. Great designs eclipse any single category and work on multiple levels.
Take, for example, the square Coke bottle designed by Andrew Kim. This work of art transcends pure visual appeal and incorporates multiple features to faciliate environmental and economic upgrades that benefit the producer, vendor, consumer and planet (funny how those two items actually work hand-in-hand).