Cornerstone content is the essential, indispensable and in-depth content every high-quality site needs. In addition to helping your site rank well, cornerstone content also helps provide value to your readers and establishes you as an authority in your industry. While this content strategy is important, it’s not that difficult to create. If you’re new to establishing pages as the center point of a topic, or you simply want to develop more of this type of content for your site, read on to discover what you need to know.
Choose Your Cornerstone Content Topics Carefully
Cornerstone content is content designed to hold its value. To determine which topics will work for your audience, you’ll need to know who your audience is and what they care about. Developing a marketing persona can help with this determination. Once you’ve determined your topics, you’ll need to conduct ample keyword research and create a dense, detailed and helpful post that can draw traffic for a long duration.
Use Title Tags and Headlines
Even the best content isn’t worth much if nobody can find it. To ensure your content is easy to locate and is useful for your readers, ensure that you’re making your headlines concise and clear. Likewise, you should use your keyword phrases in your title tags. This helps your content appear more prominently in search engine results pages (SERPs) and ensures that Google users will be able to locate it without difficulty.
Link to Relevant Content
Your cornerstone content needs to be authoritative to be visible. It will also need to make use of both internal and external links to rank prominently in Google’s SEO algorithms. Strong content needs to earn links from other authoritative sources, which means the content should be well-written and valuable enough that other bloggers want to link to it. Likewise, the content will need to use internal links to other valuable pieces of content on your site.
Cornerstone content is one of the most important types of content a company can produce. Although developing this type of content is more time-consuming to create, it has the potential to pay off drastically in the long run. By following these tips, companies can ensure they’re creating valuable, useful and highly visible content that readers will love for years to come.