A skier in a yellow jacket and helmet navigating a steep, snowy slope lined with evergreen trees, with snow-covered mountains and a clear blue sky in the background.

How to Fine-Tune Your Marketing: Focus on One Tactic at a Time

At one point in time, I read a lot of business books. I started to notice, however, that most of them said the same things. They just framed their advice differently. And it made me think about when I was learning to Telemark ski back in the day. I was fortunate to be able to … Continued

A Leadville Trail 100 race shirt and finisher’s buckle engraved “Under 25 Hours,” with the name “Stuart” and time “24:42:09” printed on the sleeve.

Start with a Plan: How Running the Leadville Trail 100 Made Me Better at Business

In 2007, I ran my first 100-mile race, the Leadville Trail 100, without much of a plan. I started running in the summer of 2006 after having a tough start to my 05/06 ski season due to being pretty out of shape. I didn’t want to repeat that in 06/07, so I started dryland training … Continued

A person using a laptop at a wooden table searches for “Relish Studio” on Google.

Local SEO: Why Local Focus is the Way to Win

If your business is looking to attract a local audience (in any capacity), then investing some time and attention to your Google Business Profile is a potential winning tactic (and one of the best assets you can leverage to drive local engagement). Your GBP is often the first impression potential customers have of your business. … Continued

The phrase “JUST DO IT.” is spray-painted in bold black stencil lettering on a weathered orange wall.

You Need a Plan: Marketing Planning for Focused Effort

Whether you are running marathons, racing road bikes, or stopping pucks – creating a framework for your training matters. If you treat each training day as a race and don’t have a purpose for each day’s session, you’ll find yourself plateauing quickly – leading to discouragement, boredom, and fatigue. When I hit the ice, I … Continued

Homepage of Nano Fixation’s website, featuring a headline about extending the use of critical metals, a curved mining road image, and a call-to-action button that reads “Join Our Community.”

Site Launch: Nano Fixation

We launched a new site for one of our partners this week. Nano Fixation Inc. is a new venture here in Colorado focused on technology that helps precious materials and rare-earth minerals work more effectively as catalysts for a variety of industries. This tech will not only help reduce the impacts of mining but also … Continued

A red heart-shaped padlock attached to a chain-link fence overlooking a calm river lined with colorful buildings, symbolizing love, commitment, or emotional connection.

Lean into Your Values

I had a call with a prospective client yesterday. They asked about our commitment to DEI in the current political landscape. I told them this: “The only things I am changing about our commitment to Diversity, Equity, and Inclusion are to stop using the acronym and to be louder about our commitment to living the … Continued

A blurry eye chart viewed through a pair of clear eyeglasses, with the letters coming into sharp focus through the lenses, symbolizing clarity and vision.

Clarity Over Cleverness: Refine Your Core Message

Clarity beats cleverness every time. Unless you are an established, VERY well-known brand, you have to ensure that your core statement is clear and concise. You have <10 seconds to buy more time with your audience. Don’t blow that opportunity with word salad. What is this? Who is it for? How does it make their … Continued

Two brass padlocks fastened to steel cables on a bridge, with a blurred cityscape and river in the background, captured in warm, golden-hour lighting.

Scams Are Rampant: Protect Yourself from Scammers

Scammers are getting more prevalent. Last month, I was contacted by an individual claiming to be “Mike Eldrich,” who was interested in engaging with us for a web project. He stated that he was starting an Auto Body business in Florida and needed help with building out a site, SEO, etc. My bullshit detector went … Continued

A person pointing to the laptop screen.

Homepage Tear Down: Improve Your Ability to Connect

We’re two days behind, but here’s this week’s Tuesday Teardown. Here’s an evaluation of a great Colorado BCorp’s site. They do great work… here are some ideas on ways to make their website work better for them. Curious how your website stacks up? Drop us a line with your URL and we’ll take a look.

A pair of eyeglasses sitting on top of a table.

Authenticity Matters: Follow Your Heart, Not Trends with Your Messaging

I recently joined a program to help Relish find its voice, differentiation, and direction in terms of how we help our clients be their best and do the most good for the world. It was suggested that I make my takes on marketing be more “prickly” to stand out more and attract more fans. I … Continued

Strategy Videos from the Relish YouTube Channel