Be Authentic: Bait and Switch is a Bad Way to Start a Relationship
May 8, 2025
Ah, the old Bait and Switch. I was just asked to join a podcast as a guest. Like other shows, this one asked me to spend some time filling out
Recent Resources, Thoughts, and Missives – The Relish Blog
Ben Franklin’s Thirteen Virtues Challenge
April 21, 2025
Recently, I stumbled upon reference to Benjamin Franklin’s “13 Virtues” and an exercise on how to incorporate this type of practice into one’s own way of living. Franklin created his
5 Components of a Successful SaaS Marketing Strategy
April 21, 2025
Any SaaS provider knows that marketing for subscription software carries with it significant differences to other industries. Many of the overall concepts, such as inbound marketing and tracking success, can
Are You Voice Tech Ready? How to Make Google and Alexa Work for Your Brand
March 27, 2025
Whether your introduction came from HAL in 2001: A Space Odyssey or from J.A.R.V.I.S. in Iron Man, the idea of voice technology has been popular in sci-fi for decades, but
Google Business Profile Optimization: The best place to start to improve local search
December 6, 2024
Google Business Profile optimation is an excellent way to get your organization to show up more effectively in search results – particularly if you have a local focus. For local
Strategy Before Tactics: Start with a Marketing Plan
November 29, 2024
Marketing can be scary. Especially when you don’t have a plan. Most DIY marketers (and, to be honest, many marketing firms) just hop in the deep end when getting started
Digital Marketing Forecast: The Future Is All About Purpose-driven Marketing
November 15, 2024
Digital Marketing Forecast: 2025 is all about purpose-driven marketing and we have the data to back it up. Key trends: 77% of consumers are motivated to purchase from companies committed
Referral Marketing: Take Word-of-Mouth to the Next Level
August 23, 2024
Many business leaders chalk most of their sales up to “word of mouth”. And having an active referral network of acquaintances and past clients that think of you first is
Leading vs. Lagging KPIs
July 26, 2024
When asked what metrics matter most for a business, most leaders point to “revenue” as their top KPI. And, certainly, how many runs you get in each game is of
The Solution
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